Audit & set-up
New accounts or accounts that aren’t working
- Account and tracking audit
- Keyword and competitor research
- Campaign build and ad copy
- Conversion tracking set-up
- Two weeks of launch monitoring
Google & Meta ads · Independent shops · Swindon
Google & Meta ads for independent shops in Swindon.
Ads that drive footfall and online orders. I help independent shops in Swindon win more customers with paid ads built around how shoppers choose.
- Meta ads for local shoppers
- Google Shopping
- Sale and seasonal campaigns
How it helps
What paid ads does for independent shops.
Shopping ads and remarketing for online sales, plus local ads in the run-up to Christmas.
01
Leads from day one
Ads can bring enquiries within days of launch.
02
Know your cost per lead
Calls, forms and WhatsApp clicks tracked before spending.
03
Less wasted spend
Search terms and bids reviewed every week.
04
Scale what works
Move budget to the campaigns that bring customers.
Campaigns
Ads that work for independent shops in Swindon.
- 01Google Shopping ads
- 02Remarketing for abandoned baskets
- 03Christmas campaigns
- 04Local awareness ads
Shopping ads and remarketing for online sales, plus local ads in the run-up to Christmas.
When to spend
The shop demand calendar.
November and December dominate; local events and seasonal ranges create smaller peaks.
Typical demand pattern from seasonal search interest; your own business may differ.
Channels
Which ads fit your business?
ChannelBest forYou payTypical starting budget
Google SearchPeople searching right nowPer click£300–£1,000 a month
Local Services AdsTrades and professional servicesPer lead£200–£800 a month
Performance MaxShops and broad reachPer click£500+ a month
Google ShoppingOnline storesPer click£300+ a month
Facebook & InstagramVisual offers and new demandPer view or click£200–£800 a month
Starting budgets are typical ranges for local businesses. Estimate yours with the free ads budget calculator
First 30 days
How a new account gets started.
WeekWhat happens
Week 1Audit, tracking for calls, forms and WhatsApp, keyword and audience research
Week 2Campaigns, ads and landing page live with a controlled budget
Week 3First search-term review, negative keywords added, weak ads paused
Week 4Bids and budgets moved to what brings enquiries, first report
What I check in every audit: wasted spend on irrelevant searches, missing negative keywords, broken conversion tracking, slow landing pages and ads that don’t match the search.
Packages
Google & Meta ads packages for independent shops.
Managed ads
Ongoing Google or Meta campaigns
- One platform managed
- Weekly search term and bid reviews
- Ad and audience testing
- Landing page recommendations
- Monthly report and call
Multi-channel
Growing budgets across Google and Meta
- Google and Meta managed together
- Performance Max or Shopping
- Remarketing
- Creative and video ads from my team
- Fortnightly check-in
Typical prices are in the questions below. Every quote is fixed and in writing.
FAQs
Google & Meta ads for independent shops in Swindon
Typical ranges in pounds. You get a fixed written quote after a free call.
How much does paid ads cost for a shop in Swindon?
Set-up is £150 – £350 one-off. Ongoing management is £200 – £500 a month + ad spend. Ad spend is paid directly to Google or Meta.
Should an independent shop sell online?
Usually yes, even with a small range. Click & collect and local delivery bring sales from people who found you online.
What should a shop’s paid ads include?
Shopping ads and remarketing for online sales, plus local ads in the run-up to Christmas.
Do you work with independent shops across Wiltshire?
Yes, including Chippenham, Marlborough, Royal Wootton Bassett. I work by video call.
I’m a small shop. Is this for me?
Yes. Most of my clients are small teams and sole traders, and every plan is sized to fit.
Tell me what you need. I’ll give you an honest plan.
A free 20-minute video call with me. A written plan and a fixed quote within three working days.