Google Business Profile optimisation
Categories, services, photos, products, Q&A and weekly posts, matched to what customers search.
Best for: Map packSEO
I help businesses get found on Google Maps, Google search and AI tools like ChatGPT. My team fixes the technical problems, builds useful pages, grows your reviews and earns links, and I report on the enquiries it brings.
In short
SEO (search engine optimisation) is improving your website and online presence so you appear higher on Google for the searches your customers make. For local businesses it means three things: your Google Business Profile for the map pack, useful service and area pages for normal results, and clear, consistent information so AI tools can recommend you.
What’s included
Each month we do the tasks with the biggest impact first.
Categories, services, photos, products, Q&A and weekly posts, matched to what customers search.
Best for: Map packYour name, address and phone the same on every UK directory, with duplicates fixed.
Best for: Map packWhat people in your area search, split into map, service and question searches, with volumes.
Best for: AllUseful pages for each service and town you cover, written with real local detail, not swapped place names.
Best for: Google resultsSpeed, indexing, broken links, redirects, mobile and schema fixed, not just reported.
Best for: Google resultsA simple link and message so happy customers leave reviews, and replies to every review.
Best for: Map packLinks from local news, suppliers, clubs and trade bodies that prove you’re trusted.
Best for: AllAnswer-first content, structured data and an llms.txt file so ChatGPT, Gemini and Google AI can describe you correctly.
Best for: AI answersWhere you can appear
Each one is won in a different way, so my plan covers all three.
The three businesses shown with a map for local searches.
What decides it
The blue links below the map and ads.
What decides it
Google AI Overviews, ChatGPT, Gemini and Perplexity.
What decides it
Timeline
Timelines depend on your competition and starting point. Try the free local SEO checker
Plans
Every plan begins with a free audit and a written list of priorities.
Businesses that want a clear plan first
Businesses serving one town or area
Several towns, national services or online stores
Typical prices are in the questions below. Every quote is fixed and in writing.
How it works
I check your website, Google profile, reviews and three local competitors, and show you the gaps.
A written plan for the first three months, starting with the fixes that bring results fastest.
Month one: technical issues, profile set-up, tracking and citations.
Months two and three: new service and area pages, reviews and first links.
Monthly report on calls, forms and rankings, and what we’ll do next.
Who it’s for
Pages written for the way each type of business wins customers.
Why work with me
You get the accountability of one person and the skills of a full team.
FAQs
Typical ranges in pounds. You get a fixed written quote after a free call.
Local SEO for one area is £250 – £450 a month. SEO across several towns or for an online store is £450 – £900 a month. A one-off audit is £150 – £350 one-off.
Google Business Profile changes can help within weeks. New pages usually take 3–6 months to bring steady enquiries, depending on competition.
Local SEO helps you appear when people nearby search for your service, especially in the Google Maps “map pack”. It focuses on your Google Business Profile, reviews, local pages and consistent business details.
Local SEO targets searches with a place in them, or near-me searches, and relies heavily on your Google profile and reviews. National SEO competes across the whole country and relies more on content and links.
Usually, yes, if customers search for what you do. Unlike ads, the enquiries keep coming without paying for every click.
No honest SEO can. I commit to clear monthly work, honest reporting and focusing on enquiries, not vanity rankings.
No. AI answers mostly draw on pages that already rank well and on consistent business information, so good SEO is also how you appear in AI tools.
Ask every happy customer with a short link straight after the job. I set up the link, message and QR code for you.
Not always. Many sites can be fixed. If your site is slow, hard to edit or very outdated, a rebuild can be cheaper in the long run.
Three months to start, because SEO needs time, then month to month with 30 days’ notice.
Guides

A step-by-step local SEO guide based on Google’s own ranking factors: set up your Business Profile, earn reviews, build area pages and win the top three map results.
Read the guide
A practical guide to AI search visibility: test what ChatGPT, Gemini and Google AI Overviews say about you, check the right crawlers can reach your site, and fix the gaps.
Read the guideFind your page
Every service has a page for your town and your type of business.
A free 20-minute video call with me. A written plan and a fixed quote within three working days.
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