SEO audit
Businesses that want a clear plan first
- Technical, content and profile audit
- Competitor comparison
- Prioritised fix list
- One-hour walkthrough call
- Yours to keep, even if you do it in-house
SEO · Builders
SEO for builders.
Rank for extensions and lofts, not just “builders”. Building projects are expensive and slow to decide.
- Project-type pages
- Area pages
- Google Business Profile
How it helps
What SEO does for builders.
Rank for planning-stage searches with guides (extension costs, planning rules) that link to your service and town pages.
01
Calls without paying per click
Rank in the map pack and organic results for the searches that bring work.
02
Visibility in AI answers
Clear, consistent information that ChatGPT and Google AI can recommend.
03
Compounding results
Pages and reviews keep working long after the work is done.
04
Clear reporting
Monthly reports on calls, forms and rankings.
What customers search
What homeowners type into Google.
The searches that bring paying work, by intent.
⌕ builders near mePlanned
⌕ house extension near mePlanned
⌕ loft conversion near mePlanned
⌕ extension cost per m2Research
⌕ kitchen extension ideasResearch
⌕ garage conversion near mePlanned
My SEO plan
SEO built for builders.
- 01Project-type pages
- 02Area pages
- 03Google Business Profile
- 04Case studies that rank
Rank for planning-stage searches with guides (extension costs, planning rules) that link to your service and town pages.
Where competitors fall short
What most builders get wrong online.
✕
Galleries without context (no budget, timeline or story)
✕
No page per project type
✕
No explanation of planning or building regulations
✕
Enquiry forms that ask for nothing useful
Fixing these four things is usually enough to stand out against most builders’ websites.
Rules worth knowing
Explain clearly who is responsible for planning permission and building control sign-off, and only show trade memberships you hold.
When demand peaks
The builder search calendar.
Enquiries peak January to April as people plan the year; projects start late spring.
Typical demand pattern from seasonal search interest; your own business may differ.
Packages
SEO packages for builders.
Local SEO
Businesses serving one town or area
- Google Business Profile management
- Citations and review requests
- 2 new or improved pages a month
- Technical fixes
- Monthly report on calls and enquiries
Growth SEO
Several towns, national services or online stores
- Everything in Local SEO
- 4–6 pages or articles a month
- Local and industry link building
- AI search visibility work
- Fortnightly check-in
Typical prices are in the questions below. Every quote is fixed and in writing.
How it works
From first call to delivery.
Free audit
I check your website, Google profile, reviews and three local competitors, and show you the gaps.
Plan & priorities
A written plan for the first three months, starting with the fixes that bring results fastest.
Fix the foundations
Month one: technical issues, profile set-up, tracking and citations.
Build pages & reviews
Months two and three: new service and area pages, reviews and first links.
Report & improve
Monthly report on calls, forms and rankings, and what we’ll do next.
Your town
SEO for builders near you.
ReadingBerkshireSloughBerkshireMilton KeynesBuckinghamshirePeterboroughCambridgeshireNorthamptonNorthamptonshireLeicesterLeicestershireBristolBristol & the South WestLutonBedfordshireSwindonWiltshireCoventryWest MidlandsBirminghamWest MidlandsNottinghamNottinghamshireLeedsWest YorkshireManchesterGreater Manchester
FAQs
SEO for builders
Typical ranges in pounds. You get a fixed written quote after a free call.
How much does SEO cost for a small business in the UK?
Local SEO for one area is £250 – £450 a month. SEO across several towns or for an online store is £450 – £900 a month. A one-off audit is £150 – £350 one-off.
How much do builders’ projects cost?
Directories like Checkatrade publish average prices. A builder site with price guidance and real projects earns more trust than a directory listing.
What should a builder’s SEO include?
Rank for planning-stage searches with guides (extension costs, planning rules) that link to your service and town pages.
Are there rules for builders’ marketing?
Explain clearly who is responsible for planning permission and building control sign-off, and only show trade memberships you hold.
How long does SEO take to work?
Google Business Profile changes can help within weeks. New pages usually take 3–6 months to bring steady enquiries, depending on competition.
What is local SEO?
Local SEO helps you appear when people nearby search for your service, especially in the Google Maps “map pack”. It focuses on your Google Business Profile, reviews, local pages and consistent business details.
Tell me what you need. I’ll give you an honest plan.
A free 20-minute video call with me. A written plan and a fixed quote within three working days.