SEO audit
Businesses that want a clear plan first
- Technical, content and profile audit
- Competitor comparison
- Prioritised fix list
- One-hour walkthrough call
- Yours to keep, even if you do it in-house
SEO · Hair & beauty salons
SEO for salons.
Be the salon people find on Google Maps. Salon clients choose by looking: Instagram, photos of real work and easy online booking.
- Google Business Profile with booking button
- Treatment pages
- Review requests
How it helps
What SEO does for salons.
Pages for each treatment people search (balayage, lashes, brows) plus a Business Profile full of fresh photos.
01
Calls without paying per click
Rank in the map pack and organic results for the searches that bring work.
02
Visibility in AI answers
Clear, consistent information that ChatGPT and Google AI can recommend.
03
Compounding results
Pages and reviews keep working long after the work is done.
04
Clear reporting
Monthly reports on calls, forms and rankings.
What customers search
What clients type into Google.
The searches that bring paying work, by intent.
⌕ hair salon near mePlanned
⌕ balayage near mePlanned
⌕ nail salon near mePlanned
⌕ lash extensions near mePlanned
⌕ eyebrow threading near mePlanned
⌕ wedding hair near meResearch
My SEO plan
SEO built for salons.
- 01Google Business Profile with booking button
- 02Treatment pages
- 03Review requests
- 04Local area pages
Pages for each treatment people search (balayage, lashes, brows) plus a Business Profile full of fresh photos.
Where competitors fall short
What most salons get wrong online.
✕
No prices on the website
✕
Booking only by phone or DM
✕
Gallery not updated
✕
No pages for individual treatments
Fixing these four things is usually enough to stand out against most salons’ websites.
Rules worth knowing
Before-and-after photos must be genuine and unfiltered under the ASA/CAP Code, and prescription-only treatments such as Botox can’t be advertised to the public.
When demand peaks
The salon search calendar.
Busiest before Christmas, Valentine’s and the wedding and prom season in May and June.
Typical demand pattern from seasonal search interest; your own business may differ.
Packages
SEO packages for salons.
Local SEO
Businesses serving one town or area
- Google Business Profile management
- Citations and review requests
- 2 new or improved pages a month
- Technical fixes
- Monthly report on calls and enquiries
Growth SEO
Several towns, national services or online stores
- Everything in Local SEO
- 4–6 pages or articles a month
- Local and industry link building
- AI search visibility work
- Fortnightly check-in
Typical prices are in the questions below. Every quote is fixed and in writing.
How it works
From first call to delivery.
Free audit
I check your website, Google profile, reviews and three local competitors, and show you the gaps.
Plan & priorities
A written plan for the first three months, starting with the fixes that bring results fastest.
Fix the foundations
Month one: technical issues, profile set-up, tracking and citations.
Build pages & reviews
Months two and three: new service and area pages, reviews and first links.
Report & improve
Monthly report on calls, forms and rankings, and what we’ll do next.
Your town
SEO for salons near you.
ReadingBerkshireSloughBerkshireMilton KeynesBuckinghamshirePeterboroughCambridgeshireNorthamptonNorthamptonshireLeicesterLeicestershireBristolBristol & the South WestLutonBedfordshireSwindonWiltshireCoventryWest MidlandsBirminghamWest MidlandsNottinghamNottinghamshireLeedsWest YorkshireManchesterGreater Manchester
FAQs
SEO for salons
Typical ranges in pounds. You get a fixed written quote after a free call.
How much does SEO cost for a small business in the UK?
Local SEO for one area is £250 – £450 a month. SEO across several towns or for an online store is £450 – £900 a month. A one-off audit is £150 – £350 one-off.
Should a salon show prices online?
Yes. A clear treatment menu with prices gets more bookings and fewer time-wasting messages.
What should a salon’s SEO include?
Pages for each treatment people search (balayage, lashes, brows) plus a Business Profile full of fresh photos.
Are there rules for salons’ marketing?
Before-and-after photos must be genuine and unfiltered under the ASA/CAP Code, and prescription-only treatments such as Botox can’t be advertised to the public.
How long does SEO take to work?
Google Business Profile changes can help within weeks. New pages usually take 3–6 months to bring steady enquiries, depending on competition.
What is local SEO?
Local SEO helps you appear when people nearby search for your service, especially in the Google Maps “map pack”. It focuses on your Google Business Profile, reviews, local pages and consistent business details.
Tell me what you need. I’ll give you an honest plan.
A free 20-minute video call with me. A written plan and a fixed quote within three working days.