SEO audit
Businesses that want a clear plan first
- Technical, content and profile audit
- Competitor comparison
- Prioritised fix list
- One-hour walkthrough call
- Yours to keep, even if you do it in-house
SEO · Roofers
SEO for roofers.
Win local roofing jobs from lead sites. Roofing customers are often anxious: a leak, storm damage or a big replacement bill.
- Google Business Profile and map pack
- Pages for repairs, flat roofs and new roofs
- Area pages
How it helps
What SEO does for roofers.
Out-rank the directories with area pages, a complete Business Profile and reviews that mention the roof type and town.
01
Calls without paying per click
Rank in the map pack and organic results for the searches that bring work.
02
Visibility in AI answers
Clear, consistent information that ChatGPT and Google AI can recommend.
03
Compounding results
Pages and reviews keep working long after the work is done.
04
Clear reporting
Monthly reports on calls, forms and rankings.
What customers search
What homeowners type into Google.
The searches that bring paying work, by intent.
⌕ roofer near meUrgent
⌕ roof repair near meUrgent
⌕ flat roof replacement near mePlanned
⌕ emergency roof leak repairUrgent
⌕ new roof costResearch
⌕ guttering repair near mePlanned
My SEO plan
SEO built for roofers.
- 01Google Business Profile and map pack
- 02Pages for repairs, flat roofs and new roofs
- 03Area pages
- 04Review requests
Out-rank the directories with area pages, a complete Business Profile and reviews that mention the roof type and town.
Where competitors fall short
What most roofers get wrong online.
✕
Directories outrank the roofers themselves
✕
No gallery or only stock images
✕
No storm or emergency page
✕
Guarantees not explained
Fixing these four things is usually enough to stand out against most roofers’ websites.
Rules worth knowing
Roofing has no single licence, so trust badges matter. Only show memberships and guarantees you hold, and explain what each guarantee covers.
When demand peaks
The roofer search calendar.
Planned replacements run spring to autumn; storm repairs spike after named storms and high winds in autumn and winter.
Typical demand pattern from seasonal search interest; your own business may differ.
Packages
SEO packages for roofers.
Local SEO
Businesses serving one town or area
- Google Business Profile management
- Citations and review requests
- 2 new or improved pages a month
- Technical fixes
- Monthly report on calls and enquiries
Growth SEO
Several towns, national services or online stores
- Everything in Local SEO
- 4–6 pages or articles a month
- Local and industry link building
- AI search visibility work
- Fortnightly check-in
Typical prices are in the questions below. Every quote is fixed and in writing.
How it works
From first call to delivery.
Free audit
I check your website, Google profile, reviews and three local competitors, and show you the gaps.
Plan & priorities
A written plan for the first three months, starting with the fixes that bring results fastest.
Fix the foundations
Month one: technical issues, profile set-up, tracking and citations.
Build pages & reviews
Months two and three: new service and area pages, reviews and first links.
Report & improve
Monthly report on calls, forms and rankings, and what we’ll do next.
Your town
SEO for roofers near you.
ReadingBerkshireSloughBerkshireMilton KeynesBuckinghamshirePeterboroughCambridgeshireNorthamptonNorthamptonshireLeicesterLeicestershireBristolBristol & the South WestLutonBedfordshireSwindonWiltshireCoventryWest MidlandsBirminghamWest MidlandsNottinghamNottinghamshireLeedsWest YorkshireManchesterGreater Manchester
FAQs
SEO for roofers
Typical ranges in pounds. You get a fixed written quote after a free call.
How much does SEO cost for a small business in the UK?
Local SEO for one area is £250 – £450 a month. SEO across several towns or for an online store is £450 – £900 a month. A one-off audit is £150 – £350 one-off.
How do homeowners tell a dodgy roofer?
They look for trade memberships, real photos, guarantees and reviews. A good website shows all four.
What should a roofer’s SEO include?
Out-rank the directories with area pages, a complete Business Profile and reviews that mention the roof type and town.
Are there rules for roofers’ marketing?
Roofing has no single licence, so trust badges matter. Only show memberships and guarantees you hold, and explain what each guarantee covers.
How long does SEO take to work?
Google Business Profile changes can help within weeks. New pages usually take 3–6 months to bring steady enquiries, depending on competition.
What is local SEO?
Local SEO helps you appear when people nearby search for your service, especially in the Google Maps “map pack”. It focuses on your Google Business Profile, reviews, local pages and consistent business details.
Tell me what you need. I’ll give you an honest plan.
A free 20-minute video call with me. A written plan and a fixed quote within three working days.