Google Search ads
Text ads for people actively searching for your service, with tight keywords and negative keywords so you don’t pay for wasted clicks.
Best for: Every businessGoogle & Meta ads
Google Ads & Meta ads that pay for themselves.
My ads team sets up and manages Google Search, Local Services Ads, Performance Max, Facebook and Instagram campaigns. Tracking comes first, so you know exactly what each enquiry costs.
- Free account audit
- Conversion tracking before spend
- Fixed monthly fee, no % of spend markup
In short
What is ppc management?
PPC (pay-per-click) management means a specialist runs your paid ads on Google, Facebook and Instagram: choosing keywords and audiences, writing ads, setting budgets and bids, tracking enquiries and improving results every week. You pay the platform for clicks and pay the manager a monthly fee.
Week 1Tracking and campaigns live
WeeklySearch terms and bids reviewed
Cost per leadThe number we report on
No lock-inMonth to month after month three
Campaigns I run
PPC campaigns for your goal.
Most local businesses only need one or two of these to start.
Local Services Ads
Google Guaranteed or Screened ads above search results where you pay per lead, not per click.
Best for: Trades, cleaners, dentists, lawyersPerformance Max
One campaign across Search, Maps, YouTube, Display and Gmail, best with good tracking and creative.
Best for: Shops and multi-service firmsGoogle Shopping
Product ads with images and prices from a tidy product feed.
Best for: Online storesFacebook & Instagram ads
Lead forms, offers and video ads targeted by area, age and interests.
Best for: Salons, restaurants, home servicesRemarketing
Ads that bring back people who visited your site but didn’t enquire.
Best for: Every business with trafficLanding pages
Fast, focused pages for each campaign, so more clicks become enquiries.
Best for: Every campaignConversion tracking
Forms, calls, WhatsApp clicks and bookings tracked in Google Ads and GA4.
Best for: Set up firstChannels
Which ads fit your business?
ChannelBest forYou payTypical starting budget
Google SearchPeople searching right nowPer click£300–£1,000 a month
Local Services AdsTrades and professional servicesPer lead£200–£800 a month
Performance MaxShops and broad reachPer click£500+ a month
Google ShoppingOnline storesPer click£300+ a month
Facebook & InstagramVisual offers and new demandPer view or click£200–£800 a month
Starting budgets are typical ranges for local businesses. Estimate yours with the free ads budget calculator
First 30 days
How a new account gets started.
WeekWhat happens
Week 1Audit, tracking for calls, forms and WhatsApp, keyword and audience research
Week 2Campaigns, ads and landing page live with a controlled budget
Week 3First search-term review, negative keywords added, weak ads paused
Week 4Bids and budgets moved to what brings enquiries, first report
What I check in every audit: wasted spend on irrelevant searches, missing negative keywords, broken conversion tracking, slow landing pages and ads that don’t match the search.
Plans
Ads management plans: start small, scale what works.
Ad spend is paid directly to Google or Meta, so you always own the account.
Audit & set-up
New accounts or accounts that aren’t working
- Account and tracking audit
- Keyword and competitor research
- Campaign build and ad copy
- Conversion tracking set-up
- Two weeks of launch monitoring
Managed ads
Ongoing Google or Meta campaigns
- One platform managed
- Weekly search term and bid reviews
- Ad and audience testing
- Landing page recommendations
- Monthly report and call
Multi-channel
Growing budgets across Google and Meta
- Google and Meta managed together
- Performance Max or Shopping
- Remarketing
- Creative and video ads from my team
- Fortnightly check-in
Typical prices are in the questions below. Every quote is fixed and in writing.
How it works
How a google & meta ads project runs.
Free audit
I review your current account, tracking and landing pages, or your competitors if you’re new to ads.
Tracking first
Calls, forms and WhatsApp clicks are tracked before we spend a penny.
Build & launch
Campaigns, keywords, ads and budgets set up and live within a week.
Optimise weekly
Search terms, bids, ads and audiences reviewed every week to lower your cost per lead.
Report & scale
Monthly report on spend, leads and cost per lead, and where to put more budget.
Recent work
Google & Meta ads I’ve delivered.
Who it’s for
Google & Meta ads for your industry.
Pages written for the way each type of business wins customers.
Google & Meta ads for plumbersLocal Services Ads and urgent searchGoogle & Meta ads for electriciansSearch ads for high-value jobsGoogle & Meta ads for roofersStorm-season search campaignsGoogle & Meta ads for buildersLead forms for extensionsGoogle & Meta ads for dentistsImplant and Invisalign campaignsGoogle & Meta ads for hair & beauty salonsInstagram offers and new client adsGoogle & Meta ads for restaurants & cafésLocal Meta ads for eventsGoogle & Meta ads for independent shopsShopping and remarketing ads
Why work with me
Me vs a freelancer vs an agency.
You get the accountability of one person and the skills of a full team.
Marketplace freelancerAgencyPriyanshu Pandey
Who you deal withA different freelancer for each jobAn account managerMe, from first call to last
Who does the workWhoever wins the bidJunior staff, oftenA specialist who does it every day
Quality checksUp to youInternal reviewsI review everything before you see it
PricingHourly, plus platform feesRetainers and contractsFixed written quotes
Several services togetherYou coordinate themYes, at agency pricesYes, one team, one plan
FAQs
Google & Meta ads questions
Typical ranges in pounds. You get a fixed written quote after a free call.
How much does Google Ads management cost in the UK?
Set-up is £150 – £350 one-off. Ongoing management is £200 – £500 a month + ad spend. Ad spend is paid directly to Google or Meta.
How much should a small business spend on Google Ads?
Most local businesses start with £300–£1,000 a month in ad spend. Use my free ads budget calculator to estimate enquiries for your budget.
How quickly do Google Ads work?
Ads can bring enquiries within days of launch. The first 4–6 weeks are for learning and cutting waste, and cost per lead usually improves after that.
Google Ads or Facebook ads: which is better?
Google Ads catch people already searching, so they suit urgent services. Facebook and Instagram ads create demand and suit visual businesses like salons, restaurants and shops.
What are Local Services Ads?
Google ads that show above normal results with a Google Guaranteed or Screened badge. You pay per lead rather than per click. They’re available for many trades and professional services.
Do I own my Google Ads account?
Yes. The account and all data stay in your name, and you pay Google directly.
Why are my Google Ads not working?
The usual causes are broad keywords, no negative keywords, missing conversion tracking and slow landing pages. My free audit checks all four.
Do you charge a percentage of ad spend?
No. You pay a fixed monthly fee, so I have no reason to push your spend up.
Is there a minimum contract?
Three months to start, so campaigns have time to learn, then month to month with 30 days’ notice.
Can you create the ad images and videos?
Yes. My design and video team makes ad creatives, so your ads are tested with fresh images and videos every month.
Find your page
Google & Meta ads in your town.
Every service has a page for your town and your type of business.
Tell me what you need. I’ll give you an honest plan.
A free 20-minute video call with me. A written plan and a fixed quote within three working days.