Audit & set-up
New accounts or accounts that aren’t working
- Account and tracking audit
- Keyword and competitor research
- Campaign build and ad copy
- Conversion tracking set-up
- Two weeks of launch monitoring
Google & Meta ads · Restaurants & cafés · Manchester
Google & Meta ads for restaurants & cafés in Manchester.
Fill tables with local ads. I help restaurants & cafés in Manchester win more customers with paid ads built around how diners choose.
- Meta ads within a few miles
- Offer and event campaigns
- Booking tracking
How it helps
What paid ads does for restaurants & cafés.
Local Meta ads around events, Sunday lunches and quiet weekday covers.
01
Leads from day one
Ads can bring enquiries within days of launch.
02
Know your cost per lead
Calls, forms and WhatsApp clicks tracked before spending.
03
Less wasted spend
Search terms and bids reviewed every week.
04
Scale what works
Move budget to the campaigns that bring customers.
Campaigns
Ads that work for restaurants & cafés in Manchester.
- 01Local Meta ads for events
- 02Christmas party campaigns
- 03Quiet-night offers
- 04Search ads for private dining
Local Meta ads around events, Sunday lunches and quiet weekday covers.
When to spend
The restaurant demand calendar.
December party bookings, Valentine’s and Mother’s Day are the peaks; summer brings terrace and tourist trade.
Typical demand pattern from seasonal search interest; your own business may differ.
Channels
Which ads fit your business?
ChannelBest forYou payTypical starting budget
Google SearchPeople searching right nowPer click£300–£1,000 a month
Local Services AdsTrades and professional servicesPer lead£200–£800 a month
Performance MaxShops and broad reachPer click£500+ a month
Google ShoppingOnline storesPer click£300+ a month
Facebook & InstagramVisual offers and new demandPer view or click£200–£800 a month
Starting budgets are typical ranges for local businesses. Estimate yours with the free ads budget calculator
First 30 days
How a new account gets started.
WeekWhat happens
Week 1Audit, tracking for calls, forms and WhatsApp, keyword and audience research
Week 2Campaigns, ads and landing page live with a controlled budget
Week 3First search-term review, negative keywords added, weak ads paused
Week 4Bids and budgets moved to what brings enquiries, first report
What I check in every audit: wasted spend on irrelevant searches, missing negative keywords, broken conversion tracking, slow landing pages and ads that don’t match the search.
Packages
Google & Meta ads packages for restaurants & cafés.
Managed ads
Ongoing Google or Meta campaigns
- One platform managed
- Weekly search term and bid reviews
- Ad and audience testing
- Landing page recommendations
- Monthly report and call
Multi-channel
Growing budgets across Google and Meta
- Google and Meta managed together
- Performance Max or Shopping
- Remarketing
- Creative and video ads from my team
- Fortnightly check-in
Typical prices are in the questions below. Every quote is fixed and in writing.
FAQs
Google & Meta ads for restaurants & cafés in Manchester
Typical ranges in pounds. You get a fixed written quote after a free call.
How much does paid ads cost for a restaurant in Manchester?
Set-up is £150 – £350 one-off. Ongoing management is £200 – £500 a month + ad spend. Ad spend is paid directly to Google or Meta.
Do restaurants need a website if they have Instagram?
Yes. Google shows your website, menu and booking link, and many diners check it before booking.
What should a restaurant’s paid ads include?
Local Meta ads around events, Sunday lunches and quiet weekday covers.
Do you work with restaurants & cafés across Greater Manchester?
Yes, including Salford, Stockport, Trafford. I work by video call.
I’m a small restaurant. Is this for me?
Yes. Most of my clients are small teams and sole traders, and every plan is sized to fit.
Tell me what you need. I’ll give you an honest plan.
A free 20-minute video call with me. A written plan and a fixed quote within three working days.