SEO audit
Businesses that want a clear plan first
- Technical, content and profile audit
- Competitor comparison
- Prioritised fix list
- One-hour walkthrough call
- Yours to keep, even if you do it in-house
SEO · Plumbers
SEO for plumbers.
Show up first when a pipe bursts. Most plumbing work is urgent and local.
- Google Business Profile for emergency searches
- Service pages: boilers, leaks, bathrooms
- Area pages for nearby towns
How it helps
What SEO does for plumbers.
Win the map pack for urgent searches with a precise primary category, emergency hours set correctly and a steady flow of reviews mentioning the job and area.
01
Calls without paying per click
Rank in the map pack and organic results for the searches that bring work.
02
Visibility in AI answers
Clear, consistent information that ChatGPT and Google AI can recommend.
03
Compounding results
Pages and reviews keep working long after the work is done.
04
Clear reporting
Monthly reports on calls, forms and rankings.
What customers search
What homeowners type into Google.
The searches that bring paying work, by intent.
⌕ emergency plumber near meUrgent
⌕ plumber near meUrgent
⌕ boiler repair near meUrgent
⌕ blocked drain near meUrgent
⌕ bathroom fitter near mePlanned
⌕ boiler service costResearch
My SEO plan
SEO built for plumbers.
- 01Google Business Profile for emergency searches
- 02Service pages: boilers, leaks, bathrooms
- 03Area pages for nearby towns
- 04Review requests after every job
Win the map pack for urgent searches with a precise primary category, emergency hours set correctly and a steady flow of reviews mentioning the job and area.
Where competitors fall short
What most plumbers get wrong online.
✕
Phone number hidden in the header on mobile
✕
One generic “services” page instead of a page per job
✕
No Gas Safe number or photo ID on the site
✕
No out-of-hours information
Fixing these four things is usually enough to stand out against most plumbers’ websites.
Rules worth knowing
Anyone working on gas appliances must be on the Gas Safe Register. Show your registration number and only claim work you are registered for.
When demand peaks
The plumber search calendar.
Boiler breakdowns and burst pipes peak from November to February; bathroom projects pick up in spring.
Typical demand pattern from seasonal search interest; your own business may differ.
Packages
SEO packages for plumbers.
Local SEO
Businesses serving one town or area
- Google Business Profile management
- Citations and review requests
- 2 new or improved pages a month
- Technical fixes
- Monthly report on calls and enquiries
Growth SEO
Several towns, national services or online stores
- Everything in Local SEO
- 4–6 pages or articles a month
- Local and industry link building
- AI search visibility work
- Fortnightly check-in
Typical prices are in the questions below. Every quote is fixed and in writing.
How it works
From first call to delivery.
Free audit
I check your website, Google profile, reviews and three local competitors, and show you the gaps.
Plan & priorities
A written plan for the first three months, starting with the fixes that bring results fastest.
Fix the foundations
Month one: technical issues, profile set-up, tracking and citations.
Build pages & reviews
Months two and three: new service and area pages, reviews and first links.
Report & improve
Monthly report on calls, forms and rankings, and what we’ll do next.
Your town
SEO for plumbers near you.
ReadingBerkshireSloughBerkshireMilton KeynesBuckinghamshirePeterboroughCambridgeshireNorthamptonNorthamptonshireLeicesterLeicestershireBristolBristol & the South WestLutonBedfordshireSwindonWiltshireCoventryWest MidlandsBirminghamWest MidlandsNottinghamNottinghamshireLeedsWest YorkshireManchesterGreater Manchester
FAQs
SEO for plumbers
Typical ranges in pounds. You get a fixed written quote after a free call.
How much does SEO cost for a small business in the UK?
Local SEO for one area is £250 – £450 a month. SEO across several towns or for an online store is £450 – £900 a month. A one-off audit is £150 – £350 one-off.
How do I spot a dodgy plumber?
Customers check Gas Safe registration, reviews and clear prices. We put all three where they see them first.
What should a plumber’s SEO include?
Win the map pack for urgent searches with a precise primary category, emergency hours set correctly and a steady flow of reviews mentioning the job and area.
Are there rules for plumbers’ marketing?
Anyone working on gas appliances must be on the Gas Safe Register. Show your registration number and only claim work you are registered for.
How long does SEO take to work?
Google Business Profile changes can help within weeks. New pages usually take 3–6 months to bring steady enquiries, depending on competition.
What is local SEO?
Local SEO helps you appear when people nearby search for your service, especially in the Google Maps “map pack”. It focuses on your Google Business Profile, reviews, local pages and consistent business details.
Tell me what you need. I’ll give you an honest plan.
A free 20-minute video call with me. A written plan and a fixed quote within three working days.