Audit & set-up
New accounts or accounts that aren’t working
- Account and tracking audit
- Keyword and competitor research
- Campaign build and ad copy
- Conversion tracking set-up
- Two weeks of launch monitoring
Google & Meta ads · Hair & beauty salons
Google & Meta ads for salons.
Fill quiet days with local ads. Salon clients choose by looking: Instagram, photos of real work and easy online booking.
- Instagram and Facebook ads nearby
- New-client offers
- Booking tracking
How it helps
What paid ads does for salons.
Instagram ads for new clients and quiet days, linked straight to booking.
01
Leads from day one
Ads can bring enquiries within days of launch.
02
Know your cost per lead
Calls, forms and WhatsApp clicks tracked before spending.
03
Less wasted spend
Search terms and bids reviewed every week.
04
Scale what works
Move budget to the campaigns that bring customers.
Campaigns
Ads that work for salons.
- 01Instagram ads for new clients
- 02Quiet-day offers
- 03Gift voucher campaigns before Christmas
- 04Remarketing to site visitors
Instagram ads for new clients and quiet days, linked straight to booking.
When to spend
The salon demand calendar.
Busiest before Christmas, Valentine’s and the wedding and prom season in May and June.
Typical demand pattern from seasonal search interest; your own business may differ.
Channels
Which ads fit your business?
ChannelBest forYou payTypical starting budget
Google SearchPeople searching right nowPer click£300–£1,000 a month
Local Services AdsTrades and professional servicesPer lead£200–£800 a month
Performance MaxShops and broad reachPer click£500+ a month
Google ShoppingOnline storesPer click£300+ a month
Facebook & InstagramVisual offers and new demandPer view or click£200–£800 a month
Starting budgets are typical ranges for local businesses. Estimate yours with the free ads budget calculator
First 30 days
How a new account gets started.
WeekWhat happens
Week 1Audit, tracking for calls, forms and WhatsApp, keyword and audience research
Week 2Campaigns, ads and landing page live with a controlled budget
Week 3First search-term review, negative keywords added, weak ads paused
Week 4Bids and budgets moved to what brings enquiries, first report
What I check in every audit: wasted spend on irrelevant searches, missing negative keywords, broken conversion tracking, slow landing pages and ads that don’t match the search.
Packages
Google & Meta ads packages for salons.
Managed ads
Ongoing Google or Meta campaigns
- One platform managed
- Weekly search term and bid reviews
- Ad and audience testing
- Landing page recommendations
- Monthly report and call
Multi-channel
Growing budgets across Google and Meta
- Google and Meta managed together
- Performance Max or Shopping
- Remarketing
- Creative and video ads from my team
- Fortnightly check-in
Typical prices are in the questions below. Every quote is fixed and in writing.
How it works
From first call to delivery.
Free audit
I review your current account, tracking and landing pages, or your competitors if you’re new to ads.
Tracking first
Calls, forms and WhatsApp clicks are tracked before we spend a penny.
Build & launch
Campaigns, keywords, ads and budgets set up and live within a week.
Optimise weekly
Search terms, bids, ads and audiences reviewed every week to lower your cost per lead.
Report & scale
Monthly report on spend, leads and cost per lead, and where to put more budget.
Your town
Google & Meta ads for salons near you.
ReadingBerkshireSloughBerkshireMilton KeynesBuckinghamshirePeterboroughCambridgeshireNorthamptonNorthamptonshireLeicesterLeicestershireBristolBristol & the South WestLutonBedfordshireSwindonWiltshireCoventryWest MidlandsBirminghamWest MidlandsNottinghamNottinghamshireLeedsWest YorkshireManchesterGreater Manchester
FAQs
Google & Meta ads for salons
Typical ranges in pounds. You get a fixed written quote after a free call.
How much does Google Ads management cost in the UK?
Set-up is £150 – £350 one-off. Ongoing management is £200 – £500 a month + ad spend. Ad spend is paid directly to Google or Meta.
Should a salon show prices online?
Yes. A clear treatment menu with prices gets more bookings and fewer time-wasting messages.
What should a salon’s paid ads include?
Instagram ads for new clients and quiet days, linked straight to booking.
Are there rules for salons’ marketing?
Before-and-after photos must be genuine and unfiltered under the ASA/CAP Code, and prescription-only treatments such as Botox can’t be advertised to the public.
How much should a small business spend on Google Ads?
Most local businesses start with £300–£1,000 a month in ad spend. Use my free ads budget calculator to estimate enquiries for your budget.
How quickly do Google Ads work?
Ads can bring enquiries within days of launch. The first 4–6 weeks are for learning and cutting waste, and cost per lead usually improves after that.
Tell me what you need. I’ll give you an honest plan.
A free 20-minute video call with me. A written plan and a fixed quote within three working days.