Audit & set-up
New accounts or accounts that aren’t working
- Account and tracking audit
- Keyword and competitor research
- Campaign build and ad copy
- Conversion tracking set-up
- Two weeks of launch monitoring
Google & Meta ads · Builders
Google & Meta ads for builders.
Reach homeowners planning projects. Building projects are expensive and slow to decide.
- Search ads for extensions and lofts
- Meta ads for local homeowners
- Lead forms
How it helps
What paid ads does for builders.
Lead-form campaigns in the January–April planning season, targeted by area and home value.
01
Leads from day one
Ads can bring enquiries within days of launch.
02
Know your cost per lead
Calls, forms and WhatsApp clicks tracked before spending.
03
Less wasted spend
Search terms and bids reviewed every week.
04
Scale what works
Move budget to the campaigns that bring customers.
Campaigns
Ads that work for builders.
- 01Lead-form campaigns January to April
- 02Search ads for extensions and lofts
- 03Remarketing to people who read your guides
- 04Video ads of finished projects
Lead-form campaigns in the January–April planning season, targeted by area and home value.
When to spend
The builder demand calendar.
Enquiries peak January to April as people plan the year; projects start late spring.
Typical demand pattern from seasonal search interest; your own business may differ.
Channels
Which ads fit your business?
ChannelBest forYou payTypical starting budget
Google SearchPeople searching right nowPer click£300–£1,000 a month
Local Services AdsTrades and professional servicesPer lead£200–£800 a month
Performance MaxShops and broad reachPer click£500+ a month
Google ShoppingOnline storesPer click£300+ a month
Facebook & InstagramVisual offers and new demandPer view or click£200–£800 a month
Starting budgets are typical ranges for local businesses. Estimate yours with the free ads budget calculator
First 30 days
How a new account gets started.
WeekWhat happens
Week 1Audit, tracking for calls, forms and WhatsApp, keyword and audience research
Week 2Campaigns, ads and landing page live with a controlled budget
Week 3First search-term review, negative keywords added, weak ads paused
Week 4Bids and budgets moved to what brings enquiries, first report
What I check in every audit: wasted spend on irrelevant searches, missing negative keywords, broken conversion tracking, slow landing pages and ads that don’t match the search.
Packages
Google & Meta ads packages for builders.
Managed ads
Ongoing Google or Meta campaigns
- One platform managed
- Weekly search term and bid reviews
- Ad and audience testing
- Landing page recommendations
- Monthly report and call
Multi-channel
Growing budgets across Google and Meta
- Google and Meta managed together
- Performance Max or Shopping
- Remarketing
- Creative and video ads from my team
- Fortnightly check-in
Typical prices are in the questions below. Every quote is fixed and in writing.
How it works
From first call to delivery.
Free audit
I review your current account, tracking and landing pages, or your competitors if you’re new to ads.
Tracking first
Calls, forms and WhatsApp clicks are tracked before we spend a penny.
Build & launch
Campaigns, keywords, ads and budgets set up and live within a week.
Optimise weekly
Search terms, bids, ads and audiences reviewed every week to lower your cost per lead.
Report & scale
Monthly report on spend, leads and cost per lead, and where to put more budget.
Your town
Google & Meta ads for builders near you.
ReadingBerkshireSloughBerkshireMilton KeynesBuckinghamshirePeterboroughCambridgeshireNorthamptonNorthamptonshireLeicesterLeicestershireBristolBristol & the South WestLutonBedfordshireSwindonWiltshireCoventryWest MidlandsBirminghamWest MidlandsNottinghamNottinghamshireLeedsWest YorkshireManchesterGreater Manchester
FAQs
Google & Meta ads for builders
Typical ranges in pounds. You get a fixed written quote after a free call.
How much does Google Ads management cost in the UK?
Set-up is £150 – £350 one-off. Ongoing management is £200 – £500 a month + ad spend. Ad spend is paid directly to Google or Meta.
How much do builders’ projects cost?
Directories like Checkatrade publish average prices. A builder site with price guidance and real projects earns more trust than a directory listing.
What should a builder’s paid ads include?
Lead-form campaigns in the January–April planning season, targeted by area and home value.
Are there rules for builders’ marketing?
Explain clearly who is responsible for planning permission and building control sign-off, and only show trade memberships you hold.
How much should a small business spend on Google Ads?
Most local businesses start with £300–£1,000 a month in ad spend. Use my free ads budget calculator to estimate enquiries for your budget.
How quickly do Google Ads work?
Ads can bring enquiries within days of launch. The first 4–6 weeks are for learning and cutting waste, and cost per lead usually improves after that.
Tell me what you need. I’ll give you an honest plan.
A free 20-minute video call with me. A written plan and a fixed quote within three working days.