Google & Meta ads · Dentists

Google & Meta ads for dentists.

Ads for Invisalign, implants and new patients. Patients choose a dentist on trust, convenience and whether they take new patients.

  • Treatment-specific search ads
  • Meta ads for local patients
  • Booking tracking
Google & Meta ads for dentists illustration

How it helps

What paid ads does for dentists.

Treatment-specific campaigns (implants, Invisalign, whitening) landing on matching pages with fees shown.

01

Leads from day one

Ads can bring enquiries within days of launch.

02

Know your cost per lead

Calls, forms and WhatsApp clicks tracked before spending.

03

Less wasted spend

Search terms and bids reviewed every week.

04

Scale what works

Move budget to the campaigns that bring customers.

Campaigns

Ads that work for dentists.

  1. 01Implant and Invisalign campaigns
  2. 02New patient search ads
  3. 03Remarketing for treatment pages
  4. 04Local awareness ads

Treatment-specific campaigns (implants, Invisalign, whitening) landing on matching pages with fees shown.

When to spend

The dentist demand calendar.

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

January is busy for check-ups and cosmetic treatments; Invisalign and whitening enquiries rise before summer and weddings.

Typical demand pattern from seasonal search interest; your own business may differ.

Channels

Which ads fit your business?

ChannelBest forYou payTypical starting budget
Google SearchPeople searching right nowPer click£300–£1,000 a month
Local Services AdsTrades and professional servicesPer lead£200–£800 a month
Performance MaxShops and broad reachPer click£500+ a month
Google ShoppingOnline storesPer click£300+ a month
Facebook & InstagramVisual offers and new demandPer view or click£200–£800 a month

Starting budgets are typical ranges for local businesses. Estimate yours with the free ads budget calculator

First 30 days

How a new account gets started.

WeekWhat happens
Week 1Audit, tracking for calls, forms and WhatsApp, keyword and audience research
Week 2Campaigns, ads and landing page live with a controlled budget
Week 3First search-term review, negative keywords added, weak ads paused
Week 4Bids and budgets moved to what brings enquiries, first report

What I check in every audit: wasted spend on irrelevant searches, missing negative keywords, broken conversion tracking, slow landing pages and ads that don’t match the search.

Packages

Google & Meta ads packages for dentists.

Audit & set-up

New accounts or accounts that aren’t working

  • Account and tracking audit
  • Keyword and competitor research
  • Campaign build and ad copy
  • Conversion tracking set-up
  • Two weeks of launch monitoring
Get a quote
Most popular

Managed ads

Ongoing Google or Meta campaigns

  • One platform managed
  • Weekly search term and bid reviews
  • Ad and audience testing
  • Landing page recommendations
  • Monthly report and call
Get a quote

Multi-channel

Growing budgets across Google and Meta

  • Google and Meta managed together
  • Performance Max or Shopping
  • Remarketing
  • Creative and video ads from my team
  • Fortnightly check-in
Get a quote

Typical prices are in the questions below. Every quote is fixed and in writing.

How it works

From first call to delivery.

  1. Free audit

    I review your current account, tracking and landing pages, or your competitors if you’re new to ads.

  2. Tracking first

    Calls, forms and WhatsApp clicks are tracked before we spend a penny.

  3. Build & launch

    Campaigns, keywords, ads and budgets set up and live within a week.

  4. Optimise weekly

    Search terms, bids, ads and audiences reviewed every week to lower your cost per lead.

  5. Report & scale

    Monthly report on spend, leads and cost per lead, and where to put more budget.

FAQs

Google & Meta ads for dentists

Typical ranges in pounds. You get a fixed written quote after a free call.

How much does Google Ads management cost in the UK?

Set-up is £150 – £350 one-off. Ongoing management is £200 – £500 a month + ad spend. Ad spend is paid directly to Google or Meta.

Can dental marketing show before-and-after photos?

Yes, with patient consent and within GDC and advertising guidance. We write carefully and your practice approves everything.

What should a dentist’s paid ads include?

Treatment-specific campaigns (implants, Invisalign, whitening) landing on matching pages with fees shown.

Are there rules for dentists’ marketing?

Dental advertising must follow the GDC’s guidance and the ASA/CAP Code: show registration details, avoid misleading claims and never advertise prescription-only medicines such as Botox to the public.

How much should a small business spend on Google Ads?

Most local businesses start with £300–£1,000 a month in ad spend. Use my free ads budget calculator to estimate enquiries for your budget.

How quickly do Google Ads work?

Ads can bring enquiries within days of launch. The first 4–6 weeks are for learning and cutting waste, and cost per lead usually improves after that.

Tell me what you need. I’ll give you an honest plan.

A free 20-minute video call with me. A written plan and a fixed quote within three working days.