Audit & set-up
New accounts or accounts that aren’t working
- Account and tracking audit
- Keyword and competitor research
- Campaign build and ad copy
- Conversion tracking set-up
- Two weeks of launch monitoring
Google & Meta ads · Roofers
Google & Meta ads for roofers.
Be there after every storm. Roofing customers are often anxious: a leak, storm damage or a big replacement bill.
- Emergency repair search ads
- Local Services Ads
- Weather-triggered budgets
How it helps
What paid ads does for roofers.
Storm-response campaigns you can switch on after bad weather, plus search ads for flat roof and replacement work.
01
Leads from day one
Ads can bring enquiries within days of launch.
02
Know your cost per lead
Calls, forms and WhatsApp clicks tracked before spending.
03
Less wasted spend
Search terms and bids reviewed every week.
04
Scale what works
Move budget to the campaigns that bring customers.
Campaigns
Ads that work for roofers.
- 01Storm-response search campaigns
- 02Flat roof replacement ads
- 03Survey booking lead forms
- 04Remarketing
Storm-response campaigns you can switch on after bad weather, plus search ads for flat roof and replacement work.
When to spend
The roofer demand calendar.
Planned replacements run spring to autumn; storm repairs spike after named storms and high winds in autumn and winter.
Typical demand pattern from seasonal search interest; your own business may differ.
Channels
Which ads fit your business?
ChannelBest forYou payTypical starting budget
Google SearchPeople searching right nowPer click£300–£1,000 a month
Local Services AdsTrades and professional servicesPer lead£200–£800 a month
Performance MaxShops and broad reachPer click£500+ a month
Google ShoppingOnline storesPer click£300+ a month
Facebook & InstagramVisual offers and new demandPer view or click£200–£800 a month
Starting budgets are typical ranges for local businesses. Estimate yours with the free ads budget calculator
First 30 days
How a new account gets started.
WeekWhat happens
Week 1Audit, tracking for calls, forms and WhatsApp, keyword and audience research
Week 2Campaigns, ads and landing page live with a controlled budget
Week 3First search-term review, negative keywords added, weak ads paused
Week 4Bids and budgets moved to what brings enquiries, first report
What I check in every audit: wasted spend on irrelevant searches, missing negative keywords, broken conversion tracking, slow landing pages and ads that don’t match the search.
Packages
Google & Meta ads packages for roofers.
Managed ads
Ongoing Google or Meta campaigns
- One platform managed
- Weekly search term and bid reviews
- Ad and audience testing
- Landing page recommendations
- Monthly report and call
Multi-channel
Growing budgets across Google and Meta
- Google and Meta managed together
- Performance Max or Shopping
- Remarketing
- Creative and video ads from my team
- Fortnightly check-in
Typical prices are in the questions below. Every quote is fixed and in writing.
How it works
From first call to delivery.
Free audit
I review your current account, tracking and landing pages, or your competitors if you’re new to ads.
Tracking first
Calls, forms and WhatsApp clicks are tracked before we spend a penny.
Build & launch
Campaigns, keywords, ads and budgets set up and live within a week.
Optimise weekly
Search terms, bids, ads and audiences reviewed every week to lower your cost per lead.
Report & scale
Monthly report on spend, leads and cost per lead, and where to put more budget.
Your town
Google & Meta ads for roofers near you.
ReadingBerkshireSloughBerkshireMilton KeynesBuckinghamshirePeterboroughCambridgeshireNorthamptonNorthamptonshireLeicesterLeicestershireBristolBristol & the South WestLutonBedfordshireSwindonWiltshireCoventryWest MidlandsBirminghamWest MidlandsNottinghamNottinghamshireLeedsWest YorkshireManchesterGreater Manchester
FAQs
Google & Meta ads for roofers
Typical ranges in pounds. You get a fixed written quote after a free call.
How much does Google Ads management cost in the UK?
Set-up is £150 – £350 one-off. Ongoing management is £200 – £500 a month + ad spend. Ad spend is paid directly to Google or Meta.
How do homeowners tell a dodgy roofer?
They look for trade memberships, real photos, guarantees and reviews. A good website shows all four.
What should a roofer’s paid ads include?
Storm-response campaigns you can switch on after bad weather, plus search ads for flat roof and replacement work.
Are there rules for roofers’ marketing?
Roofing has no single licence, so trust badges matter. Only show memberships and guarantees you hold, and explain what each guarantee covers.
How much should a small business spend on Google Ads?
Most local businesses start with £300–£1,000 a month in ad spend. Use my free ads budget calculator to estimate enquiries for your budget.
How quickly do Google Ads work?
Ads can bring enquiries within days of launch. The first 4–6 weeks are for learning and cutting waste, and cost per lead usually improves after that.
Tell me what you need. I’ll give you an honest plan.
A free 20-minute video call with me. A written plan and a fixed quote within three working days.