Social media management · Restaurants & cafés

Social media management for restaurants & cafés.

Keep tables full midweek. Diners decide fast and mostly on a phone: they want the menu, prices, photos, opening hours and a way to book in a few taps.

  • Daily stories and weekly posts
  • Offers for quiet nights
  • Event promotion
Social media management for restaurants & cafés illustration

How it helps

What social media management does for restaurants & cafés.

Specials, events and the people behind the food, posted consistently.

01

Consistent posting

A monthly plan, designed posts and Reels, scheduled for you.

02

More enquiries

Messages and comments answered quickly, leads passed to you.

03

A stronger brand

A recognisable look across every platform.

04

Time back

You approve a calendar instead of creating posts.

Content ideas

What I’d post for restaurants & cafés.

  1. 01Daily specials
  2. 02Events and bookings
  3. 03Behind the kitchen door
  4. 04Guest reviews
  5. 05Seasonal menus

Specials, events and the people behind the food, posted consistently.

A month with me

What your content calendar looks like.

A real structure from a Growth plan: a mix of promotion, proof and personality.

MonTueWedThuFriSatSun1Reel23Carousel4Story5Review6Offer78Carousel9Story10Reel1112Behind the scenes13Story1415Reel1617Tip18Story19Review20Offer2122Carousel23Story24Reel2526Team27Story28
ReelCarousel or tipStoryReview or resultOfferBehind the scenes

Platforms

Which platforms suit your business?

PlatformBest forWhat we postGood fit
InstagramVisual, local, under-45 audiencesReels, carousels, StoriesSalons, restaurants, shops, trades
FacebookLocal communities and over-35sPosts, offers, events, groupsTrades, dentists, local services
TikTokReach and discovery, under-35sShort videos and trendsFood, beauty, retail
LinkedInB2B, hiring and authorityInsights, case studies, clipsConsultants, B2B, professional firms

Rules worth knowing

Allergen information must be available to customers, and prepacked-for-direct-sale food must carry full ingredient labels (Natasha’s Law). Show your food hygiene rating proudly if it’s good.

Packages

Social media management packages for restaurants & cafés.

Starter

Sole traders and new businesses

  • 2 platforms
  • 3 posts a week
  • Designed graphics and captions
  • Monthly content calendar
  • Monthly report
Get a quote
Most popular

Growth

Local businesses ready to grow

  • 3 platforms
  • 5 posts a week, including 4 Reels a month
  • Stories each week
  • Comment and DM replies
  • Monthly report and call
Get a quote

Full service

Busy businesses and multi-location brands

  • Up to 4 platforms
  • Daily posting, including 8 Reels a month
  • Community management
  • Paid social campaign management
  • Fortnightly check-in
Get a quote

Typical prices are in the questions below. Every quote is fixed and in writing.

How it works

From first call to delivery.

  1. Discovery call

    We talk about your customers, offers, tone of voice and what has or hasn’t worked before.

  2. Audit & set-up

    I review your current profiles and competitors, then tidy bios, highlights and links.

  3. Content calendar

    Within 48 hours of onboarding you get the first month’s calendar to approve or change.

  4. Posting & replies

    My team publishes, monitors and replies. You just film the odd clip when the shot list asks.

  5. Monthly report

    What grew, what brought enquiries and what we’ll change next month.

FAQs

Social media management for restaurants & cafés

Typical ranges in pounds. You get a fixed written quote after a free call.

How much does social media management cost in the UK?

Most of my packages are £250 – £650 a month, depending on the number of platforms and posts each week. Paid social ad management is £200 – £500 a month + ad spend. There are no set-up fees.

Do restaurants need a website if they have Instagram?

Yes. Google shows your website, menu and booking link, and many diners check it before booking.

What should a restaurant’s social media management include?

Specials, events and the people behind the food, posted consistently.

Are there rules for restaurants & cafés’ marketing?

Allergen information must be available to customers, and prepacked-for-direct-sale food must carry full ingredient labels (Natasha’s Law). Show your food hygiene rating proudly if it’s good.

Which social media platforms should my business be on?

Most local businesses do best on Instagram and Facebook. Add TikTok if your customers are under 35, and LinkedIn if you sell to other businesses. We’ll recommend two or three, not all of them.

How many times a week should a business post?

Three to five quality posts a week, plus Stories, works for most businesses. Consistency matters more than volume.

Tell me what you need. I’ll give you an honest plan.

A free 20-minute video call with me. A written plan and a fixed quote within three working days.