Free tool
What will your ad budget actually bring?
Enter your monthly ad budget and a few rates. You’ll see estimated clicks, enquiries, jobs and return, before you spend a penny.
Each month
3.9×
return on ad spend
- Clicks
- 200
- Enquiries
- 16
- Cost per enquiry
- £31
- Jobs won
- 6
- Revenue
- £1,960
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FAQs
Ads budget calculator questions
What is a typical cost per click in the UK?
It varies widely by trade and town, from under £1 to over £10 for urgent services. Google’s Keyword Planner gives local estimates.
What is a good return on ad spend?
Many service businesses aim for at least 3–5× so ads cover their cost, staff and profit.
Can I start small?
Yes. Many local businesses test with a few hundred pounds a month and grow what works.
Tell me what you need. I’ll give you an honest plan.
A free 20-minute video call with me. A written plan and a fixed quote within three working days.