Free tool

Know which campaign brought the visit.

Add campaign details to any link, so Google Analytics shows exactly where each visitor came from.

Your tracked link

https://www.example.com/offer?utm_source=facebook&utm_medium=social&utm_campaign=spring_offer&utm_content=video_ad_1

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FAQs

UTM link builder questions

What are UTM parameters?

Tags added to a link that tell Google Analytics the source, medium and campaign of a visit.

Should I use UTMs on my own site’s links?

No, only on links from outside: ads, emails, social posts and QR codes.

Tell me what you need. I’ll give you an honest plan.

A free 20-minute video call with me. A written plan and a fixed quote within three working days.