Free tool

The right video size for every platform.

Pick a platform to see the recommended size, ratio and length. Then check your caption fits.

9:16

Instagram Reels

Size
1080 × 1920 px
Ratio
9:16
Best length
15–30 seconds
Caption limit
2,200 characters

95 / 2,200 characters

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FAQs

Video size guide questions

What size should a reel be?

1080 × 1920 pixels (9:16). Keep text away from the bottom fifth, where captions and buttons sit.

How long should a reel be?

For local businesses, 15–30 seconds usually performs best.

Can I use one video everywhere?

Yes. Film vertically, then we cut 1:1 and 16:9 versions from it.

Tell me what you need. I’ll give you an honest plan.

A free 20-minute video call with me. A written plan and a fixed quote within three working days.