For independent shops
Websites, SEO and video for independent shops.
Independent shops compete with big chains and marketplaces. Shoppers want to know you stock what they need, whether it’s in stock, and whether they can buy online or click and collect.
What customers search
What shoppers type into Google.
Before they call
What shoppers check first.
Stock and products
What you sell, ideally with stock levels.
Opening hours and location
Easy to find and accurate.
Buy online or collect
Click and collect or delivery options.
Reviews
Ratings and photos of the shop.
Services
What I do for independent shops.
Where competitors fall short
What most independent shops’ sites get wrong.
No products online at all
Out-of-date stock or hours
No click and collect
Product pages copied from suppliers
Fixing these four things is usually enough to stand out against most independent shops’ websites.
Rules worth knowing
Online sales must follow the Consumer Contracts Regulations, including the 14-day cancellation right and clear delivery and returns information.
When demand peaks
The shop calendar.
November and December dominate; local events and seasonal ranges create smaller peaks.
Typical demand pattern from seasonal search interest; your own business may differ.
Your town
Independent shops near you.
FAQs
Questions from independent shops
Typical ranges in pounds. You get a fixed written quote after a free call.
Should an independent shop sell online?
Usually yes, even with a small range. Click & collect and local delivery bring sales from people who found you online.
When is the busiest time for independent shops?
November and December dominate; local events and seasonal ranges create smaller peaks.
Are there rules for independent shops’ marketing?
Online sales must follow the Consumer Contracts Regulations, including the 14-day cancellation right and clear delivery and returns information.
How much does a website cost?
£450 – £1,800.
How much is local SEO?
£250 – £450 a month.
How much is video editing?
£30 – £75 per reel, or £220 – £480 a month (8 reels).
Tell me what you need. I’ll give you an honest plan.
A free 20-minute video call with me. A written plan and a fixed quote within three working days.