For restaurants & cafés

Websites, SEO and video for restaurants & cafés.

Diners decide fast and mostly on a phone: they want the menu, prices, photos, opening hours and a way to book in a few taps. Google Maps and Instagram drive most first visits.

Marketing for restaurants & cafés illustration

What customers search

What diners type into Google.

⌕ restaurants near mePlanned
⌕ best restaurant in near meResearch
⌕ brunch near meUrgent
⌕ italian restaurant near mePlanned
⌕ private dining near meResearch
⌕ takeaway near meUrgent

Before they call

What diners check first.

01

Menu and prices

A readable menu, not a PDF.

02

Photos

Real dishes and the room.

03

Booking

Online table booking and opening hours.

04

Hygiene and allergens

Food hygiene rating and allergen information.

Where competitors fall short

What most restaurants & cafés’ sites get wrong.

✕

Menus only as PDFs

✕

Out-of-date opening hours

✕

No booking button

✕

No pages for events or private dining

Fixing these four things is usually enough to stand out against most restaurants & cafés’ websites.

Rules worth knowing

Allergen information must be available to customers, and prepacked-for-direct-sale food must carry full ingredient labels (Natasha’s Law). Show your food hygiene rating proudly if it’s good.

When demand peaks

The restaurant calendar.

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

December party bookings, Valentine’s and Mother’s Day are the peaks; summer brings terrace and tourist trade.

Typical demand pattern from seasonal search interest; your own business may differ.

FAQs

Questions from restaurants & cafés

Typical ranges in pounds. You get a fixed written quote after a free call.

Do restaurants need a website if they have Instagram?

Yes. Google shows your website, menu and booking link, and many diners check it before booking.

When is the busiest time for restaurants & cafés?

December party bookings, Valentine’s and Mother’s Day are the peaks; summer brings terrace and tourist trade.

Are there rules for restaurants & cafés’ marketing?

Allergen information must be available to customers, and prepacked-for-direct-sale food must carry full ingredient labels (Natasha’s Law). Show your food hygiene rating proudly if it’s good.

How much does a website cost?

£450 – £1,800.

How much is local SEO?

£250 – £450 a month.

How much is video editing?

£30 – £75 per reel, or £220 – £480 a month (8 reels).

Tell me what you need. I’ll give you an honest plan.

A free 20-minute video call with me. A written plan and a fixed quote within three working days.