For salons

Websites, SEO and video for salons.

Salon clients choose by looking: Instagram, photos of real work and easy online booking. Most book on a phone, often late in the evening, so a slow site or phone-only booking loses them.

Marketing for salons illustration

What customers search

What clients type into Google.

⌕ hair salon near mePlanned
⌕ balayage near mePlanned
⌕ nail salon near mePlanned
⌕ lash extensions near mePlanned
⌕ eyebrow threading near mePlanned
⌕ wedding hair near meResearch

Before they call

What clients check first.

01

Photos of real work

Instagram and a gallery of recent clients.

02

Prices

A clear price list by service and stylist level.

03

Online booking

Real-time slots, deposits and reminders.

04

Reviews

Ratings on Google and booking apps.

Where competitors fall short

What most salons’ sites get wrong.

✕

No prices on the website

✕

Booking only by phone or DM

✕

Gallery not updated

✕

No pages for individual treatments

Fixing these four things is usually enough to stand out against most salons’ websites.

Rules worth knowing

Before-and-after photos must be genuine and unfiltered under the ASA/CAP Code, and prescription-only treatments such as Botox can’t be advertised to the public.

When demand peaks

The salon calendar.

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

Busiest before Christmas, Valentine’s and the wedding and prom season in May and June.

Typical demand pattern from seasonal search interest; your own business may differ.

FAQs

Questions from salons

Typical ranges in pounds. You get a fixed written quote after a free call.

Should a salon show prices online?

Yes. A clear treatment menu with prices gets more bookings and fewer time-wasting messages.

When is the busiest time for salons?

Busiest before Christmas, Valentine’s and the wedding and prom season in May and June.

Are there rules for salons’ marketing?

Before-and-after photos must be genuine and unfiltered under the ASA/CAP Code, and prescription-only treatments such as Botox can’t be advertised to the public.

How much does a website cost?

£450 – £1,800.

How much is local SEO?

£250 – £450 a month.

How much is video editing?

£30 – £75 per reel, or £220 – £480 a month (8 reels).

Tell me what you need. I’ll give you an honest plan.

A free 20-minute video call with me. A written plan and a fixed quote within three working days.