/* Layout concept: an airy white studio page; thin type, hairlines, one vermilion accent, floating animated objects. Single committed light look. */
:root {
  --bg: #FBFAF8; --paper: #FFFFFF; --soft: #F4F1EE; --ink: #141416; --ink2: #3D3D43; --mute: #74737A;
  --line: #E8E3DE; --accent: #E2441F; --accent-soft: #FDEDE8; --accent-ink: #B8320F;
  --display: 'Geist', system-ui, -apple-system, 'Segoe UI', sans-serif;
  --serif: 'Instrument Serif', Georgia, serif;
  --mono: 'Geist Mono', ui-monospace, Menlo, monospace;
  --r: 22px; color-scheme: light;
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; background: var(--bg); color: var(--ink); font-family: var(--display); font-weight: 350; font-size: 16px; line-height: 1.6; -webkit-font-smoothing: antialiased; overflow-x: hidden; }
body::before { content: ""; position: fixed; inset: 0 0 auto; height: env(safe-area-inset-top, 0px); z-index: 60; background: rgba(251,250,248,.9); }
a { color: inherit; }
img { max-width: 100%; display: block; }
h1, h2, h3 { text-wrap: balance; margin: 0; }
p { margin: 0; }
em { font-family: var(--serif); font-style: italic; font-weight: 400; letter-spacing: -.01em; }
:focus-visible { outline: 2px solid var(--accent); outline-offset: 3px; border-radius: 6px; }
.wrap { max-width: 1240px; margin: 0 auto; padding-left: max(20px, env(safe-area-inset-left, 0px)); padding-right: max(20px, env(safe-area-inset-right, 0px)); }

/* type */
.h1 { font-weight: 300; font-size: clamp(40px, 6.2vw, 84px); line-height: 1; letter-spacing: -.045em; }
.h1.xl { font-size: clamp(44px, 7vw, 96px); }
.h1 em, .h2 em { color: var(--accent); }
.h2 { font-weight: 300; font-size: clamp(30px, 4vw, 52px); line-height: 1.04; letter-spacing: -.04em; }
.h3 { font-weight: 400; font-size: 24px; letter-spacing: -.02em; line-height: 1.2; margin-bottom: 8px; }
.lead { font-size: clamp(17px, 1.6vw, 20px); line-height: 1.6; color: var(--ink2); max-width: 60ch; }
.body { font-size: 17px; color: var(--ink2); max-width: 62ch; margin-top: 14px; }
.muted { color: var(--mute); }
.sm { font-size: 14px; }
.eyebrow { font-family: var(--mono); font-size: 12px; letter-spacing: .12em; text-transform: uppercase; color: var(--mute); margin-bottom: 14px; }
.eyebrow.dot::before { content: ""; display: inline-block; width: 7px; height: 7px; border-radius: 50%; background: var(--accent); margin-right: 10px; vertical-align: 1px; animation: blink 2.4s ease-in-out infinite; }
.num { font-family: var(--mono); font-size: 13px; color: var(--accent); }
.tag { font-family: var(--mono); font-size: 11.5px; letter-spacing: .08em; text-transform: uppercase; color: var(--accent-ink); }

/* buttons */
.btn { display: inline-flex; align-items: center; gap: 10px; background: var(--ink); color: #fff; text-decoration: none; border: 0; border-radius: 999px; padding: 15px 24px; font: 500 15px var(--display); cursor: pointer; transition: transform .25s, background .25s; }
.btn:hover { background: var(--accent); transform: translateY(-2px); }
.btn-ghost { background: transparent; color: var(--ink); box-shadow: inset 0 0 0 1px var(--line); }
.btn-ghost:hover { background: var(--paper); color: var(--ink); box-shadow: inset 0 0 0 1px var(--ink); }
.btn-sm { padding: 10px 18px; font-size: 14px; }
.btn.wide { width: 100%; justify-content: center; padding: 17px; }
.arr { display: inline-block; transition: transform .25s; }
a:hover .arr, .btn:hover .arr { transform: translateX(4px); }
.link { color: var(--ink); font-weight: 500; text-decoration: none; border-bottom: 1px solid var(--line); padding-bottom: 2px; }
.link:hover { border-color: var(--accent); color: var(--accent-ink); }
.row { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 30px; }

/* header */
.hdr { position: sticky; top: env(safe-area-inset-top, 0px); z-index: 50; background: rgba(251,250,248,.82); backdrop-filter: saturate(1.4) blur(14px); -webkit-backdrop-filter: saturate(1.4) blur(14px); border-bottom: 1px solid transparent; transition: border-color .3s; }
.hdr::after { content: ""; position: absolute; left: 0; bottom: -1px; height: 2px; width: calc(var(--progress, 0) * 100%); background: var(--accent); }
.hdr.scrolled { border-color: var(--line); }
.hdr-in { display: flex; align-items: center; gap: 24px; height: 68px; }
.logo { text-decoration: none; font-weight: 500; font-size: 17px; letter-spacing: -.02em; white-space: nowrap; }
.logo span { font-family: var(--serif); font-style: italic; color: var(--accent); margin-left: 6px; font-size: 19px; }
.nav { display: flex; align-items: center; gap: 4px; margin-left: auto; }
.nav a, .nav-btn { text-decoration: none; font: 400 14.5px var(--display); color: var(--ink2); padding: 8px 12px; border-radius: 999px; background: none; border: 0; cursor: pointer; transition: background .2s, color .2s; }
.nav a:hover, .nav-btn:hover { background: var(--soft); color: var(--ink); }
.nav a.on, .nav-btn.on { color: var(--ink); box-shadow: inset 0 0 0 1px var(--line); }
.chev { font-family: var(--mono); margin-left: 2px; }
.burger { display: none; margin-left: auto; width: 42px; height: 42px; border-radius: 50%; border: 1px solid var(--line); background: var(--paper); cursor: pointer; flex-direction: column; justify-content: center; align-items: center; gap: 5px; }
.burger span { width: 16px; height: 1.5px; background: var(--ink); }
.mega, .mobile { display: none; border-top: 1px solid var(--line); background: var(--paper); }
.mega.open { display: block; animation: drop .25s ease; }
.mega-in { display: grid; grid-template-columns: repeat(3, 1fr) 1.1fr; gap: 28px; padding-block: 28px; }
.mega-a { display: flex; flex-direction: column; text-decoration: none; padding: 9px 0; }
.mega-a b { font-weight: 500; font-size: 15.5px; }
.mega-a span { font-size: 13px; color: var(--mute); }
.mega-a:hover b { color: var(--accent-ink); }
.mega-card { background: var(--soft); border-radius: 18px; padding: 18px; display: flex; flex-direction: column; gap: 10px; }

/* hero */
.hero { padding-block: 40px 72px; }
.crumbs { display: flex; flex-wrap: wrap; gap: 8px; font-size: 13px; color: var(--mute); margin-bottom: 28px; }
.crumbs a { color: var(--mute); text-decoration: none; }
.crumbs a:hover { color: var(--ink); }
.crumbs [aria-current] { color: var(--ink); }
.hero-grid { display: grid; grid-template-columns: 1.15fr .85fr; gap: 56px; align-items: center; }
.hero-copy { min-width: 0; animation: rise .8s cubic-bezier(.2,.7,.2,1) both; }
.hero-copy .h1 { margin-bottom: 26px; }
.hero-art { display: flex; flex-direction: column; gap: 18px; min-width: 0; }
.ticks { display: flex; flex-wrap: wrap; gap: 8px 22px; list-style: none; padding: 0; margin: 26px 0 0; font-size: 14px; color: var(--mute); }
.ticks li::before { content: "✓"; color: var(--accent); margin-right: 8px; }
.rot { display: inline-block; transition: opacity .26s, transform .26s; }
.rot.out { opacity: 0; transform: translateY(12px); }
.hero-stage { position: relative; height: 520px; min-width: 0; }
.float { position: absolute; background: var(--paper); border: 1px solid var(--line); border-radius: 26px; padding: 10px; transition: translate .4s ease-out; }
.f1 { width: 66%; top: 0; left: 4%; animation: float 7s ease-in-out infinite; }
.f2 { width: 58%; top: 34%; right: 0; animation: float 8s ease-in-out -2s infinite; }
.f3 { width: 40%; bottom: 0; left: 0; animation: float 6.5s ease-in-out -4s infinite; }
.who { background: var(--paper); border: 1px solid var(--line); border-radius: var(--r); padding: 22px; display: flex; flex-direction: column; gap: 8px; }
.search-pill { border: 1px solid var(--line); border-radius: 999px; padding: 9px 14px; font-size: 14px; color: var(--ink2); }
.search-pill:hover { border-color: var(--accent); }

/* marquee */
.marquee { border-block: 1px solid var(--line); overflow: hidden; padding-block: 22px; background: var(--paper); }
.mq { display: flex; gap: 34px; width: max-content; animation: tick 46s linear infinite; font-weight: 300; font-size: clamp(22px, 2.6vw, 34px); letter-spacing: -.03em; white-space: nowrap; }
.mq a { text-decoration: none; color: var(--ink); }
.mq a:hover { color: var(--accent); }
.mq i { font-style: normal; color: var(--accent); font-size: 16px; align-self: center; }
.marquee:hover .mq { animation-play-state: paused; }

/* sections */
.sec { padding-block: 96px; }
.sec.pt0 { padding-top: 0; }
.tint { background: var(--paper); border-block: 1px solid var(--line); }
.sec-head { margin-bottom: 44px; max-width: 760px; }
.row-between { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: flex-end; gap: 20px; max-width: none; }
.split { display: grid; grid-template-columns: .9fr 1.1fr; gap: 56px; align-items: start; }
.split > * { min-width: 0; }
.grid { display: grid; gap: 16px; }
.g2 { grid-template-columns: repeat(2, 1fr); }
.g3 { grid-template-columns: repeat(3, 1fr); }
.g4 { grid-template-columns: repeat(4, 1fr); }
.card { background: var(--paper); border: 1px solid var(--line); border-radius: var(--r); padding: 26px; display: flex; flex-direction: column; gap: 10px; text-decoration: none; position: relative; transition: transform .3s, border-color .3s; }
.tint .card { background: var(--bg); }
.card h3 { font-weight: 400; font-size: 20px; letter-spacing: -.02em; line-height: 1.25; }
.card p { color: var(--ink2); font-size: 15px; }
.card.plain { gap: 12px; }
.link-card { padding-right: 52px; }
.link-card .arr { position: absolute; right: 24px; top: 26px; color: var(--accent); }
.link-card:hover, .svc:hover, .ind:hover, .town:hover { transform: translateY(-4px); border-color: var(--ink); }
.quote { font-family: var(--serif); font-style: italic; font-size: 24px; line-height: 1.3; color: var(--ink) !important; }

/* services */
.svc-grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(280px, 1fr)); gap: 16px; }
.svc { background: var(--bg); border: 1px solid var(--line); border-radius: var(--r); padding: 18px; text-decoration: none; display: flex; flex-direction: column; gap: 14px; transition: transform .3s, border-color .3s; }
section:not(.tint) .svc { background: var(--paper); }
.svc-art { background: var(--soft); border-radius: 16px; overflow: hidden; aspect-ratio: 4 / 3; display: flex; align-items: center; justify-content: center; }
.svc h3 { font-weight: 400; font-size: 21px; letter-spacing: -.02em; margin: 6px 0; }
.svc p { color: var(--ink2); font-size: 15px; }
.price { display: inline-block; margin-top: 10px; font-family: var(--mono); font-size: 12.5px; color: var(--ink2); background: var(--soft); border-radius: 999px; padding: 5px 11px; }
.ind-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.ind { position: relative; background: var(--paper); border: 1px solid var(--line); border-radius: var(--r); padding: 18px 18px 24px; text-decoration: none; display: flex; flex-direction: column; gap: 12px; transition: transform .3s, border-color .3s; }
.ind h3 { font-weight: 400; font-size: 23px; letter-spacing: -.02em; }
.ind p { color: var(--ink2); font-size: 15px; }
.ind > .arr { position: absolute; right: 22px; bottom: 22px; color: var(--accent); }

/* steps, checks, answer */
.steps { list-style: none; counter-reset: s; padding: 0; margin: 0; display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; }
.steps li { counter-increment: s; border-top: 1px solid var(--ink); padding-top: 20px; }
.steps li::before { content: "0" counter(s); font-family: var(--mono); font-size: 13px; color: var(--accent); }
.steps h3 { font-weight: 400; font-size: 20px; letter-spacing: -.02em; margin: 10px 0 6px; }
.steps p { color: var(--ink2); font-size: 15px; }
.hero-copy .steps { grid-template-columns: 1fr; margin-top: 28px; }
.checks { display: grid; grid-template-columns: repeat(2, 1fr); gap: 0 28px; }
.checks > div { border-top: 1px solid var(--line); padding: 18px 0 18px 30px; position: relative; }
.checks > div::before { content: ""; position: absolute; left: 0; top: 22px; width: 16px; height: 16px; border-radius: 50%; background: var(--accent-soft); box-shadow: inset 0 0 0 4px var(--accent-soft), inset 0 0 0 8px var(--accent); }
.checks h3 { font-weight: 450; font-size: 16.5px; }
.checks p { color: var(--mute); font-size: 14.5px; }
.answer { background: var(--paper); border: 1px solid var(--line); border-radius: var(--r); padding: 28px; position: sticky; top: 96px; }
.answer > p:not(.eyebrow) { font-size: 17px; color: var(--ink2); }
.answer dl { margin: 22px 0 0; }
.answer dl div { display: flex; justify-content: space-between; gap: 16px; border-top: 1px solid var(--line); padding: 12px 0; font-size: 14.5px; }
.answer dt { color: var(--mute); }
.answer dd { margin: 0; font-weight: 500; text-align: right; }

/* chips & towns */
.chips { display: flex; flex-wrap: wrap; gap: 8px; }
.chip { display: inline-flex; border: 1px solid var(--line); background: var(--paper); border-radius: 999px; padding: 8px 14px; font-size: 14px; text-decoration: none; color: var(--ink2); transition: border-color .2s, color .2s; }
a.chip:hover { border-color: var(--accent); color: var(--accent-ink); }
.chip.dark { background: var(--ink); color: #fff; border-color: var(--ink); }
.chips.sm .chip { font-size: 12.5px; padding: 5px 11px; }
.towns { display: grid; grid-template-columns: repeat(auto-fill, minmax(190px, 1fr)); gap: 10px; }
.town { display: flex; flex-direction: column; text-decoration: none; border: 1px solid var(--line); border-radius: 16px; padding: 16px 18px; background: var(--bg); transition: transform .3s, border-color .3s; }
section:not(.tint) .town { background: var(--paper); }
.town span { font-size: 18px; letter-spacing: -.02em; }
.town small { color: var(--mute); font-size: 13px; }
.loc-grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(340px, 1fr)); gap: 14px; }
.loc { background: var(--paper); border: 1px solid var(--line); border-radius: var(--r); padding: 22px; display: flex; flex-direction: column; gap: 10px; }
.loc-top { display: flex; justify-content: space-between; align-items: baseline; gap: 10px; flex-wrap: wrap; }
.loc-name { font-size: 26px; letter-spacing: -.03em; text-decoration: none; font-weight: 300; }
.lvl { font-family: var(--mono); font-size: 11px; letter-spacing: .06em; text-transform: uppercase; padding: 4px 9px; border-radius: 999px; background: var(--soft); color: var(--ink2); }
.lvl-low { background: var(--accent-soft); color: var(--accent-ink); }

/* serp */
.serp { background: var(--paper); border: 1px solid var(--line); border-radius: var(--r); padding: 20px; }
.serp-bar { border: 1px solid var(--line); border-radius: 999px; padding: 12px 18px; margin-bottom: 8px; color: var(--ink2); }
.serp-row { display: flex; gap: 14px; padding: 13px 6px; border-bottom: 1px solid var(--line); font-size: 15px; color: var(--ink2); }
.serp-row span:first-child { font-family: var(--mono); color: var(--mute); }
.serp-gap { padding: 14px 6px 0; font-weight: 500; color: var(--accent-ink); }

/* faq */
.faq details { border-bottom: 1px solid var(--line); }
.faq details:first-child { border-top: 1px solid var(--ink); }
.faq summary { list-style: none; cursor: pointer; display: flex; justify-content: space-between; gap: 18px; padding: 20px 0; font-size: 18px; font-weight: 400; letter-spacing: -.01em; }
.faq summary::-webkit-details-marker { display: none; }
.pm { position: relative; width: 14px; height: 14px; flex: 0 0 14px; margin-top: 6px; }
.pm::before, .pm::after { content: ""; position: absolute; inset: 6px 0 auto; height: 1.5px; background: var(--ink); transition: transform .3s; }
.pm::after { transform: rotate(90deg); }
details[open] .pm::after { transform: rotate(0); }
.faq p { padding: 0 0 22px; color: var(--ink2); max-width: 64ch; }

/* cta */
.cta { background: var(--accent-soft); border-radius: 30px; padding: clamp(28px, 5vw, 64px); display: flex; flex-wrap: wrap; justify-content: space-between; align-items: flex-end; gap: 28px; position: relative; overflow: hidden; }
.cta::after { content: ""; position: absolute; right: -80px; top: -80px; width: 260px; height: 260px; border-radius: 50%; border: 1px solid rgba(226,68,31,.25); animation: spin 30s linear infinite; }
.cta > div:first-child { max-width: 720px; display: flex; flex-direction: column; gap: 14px; }
.cta-actions { display: flex; flex-wrap: wrap; gap: 10px; position: relative; z-index: 1; }

/* tabs */
.tabs { display: flex; flex-wrap: wrap; gap: 6px; margin-top: 26px; }
.tabs button, .seg button { font: 400 14.5px var(--display); padding: 10px 16px; border-radius: 999px; border: 1px solid var(--line); background: var(--paper); color: var(--ink2); cursor: pointer; }
.tabs button.on, .seg button.on { background: var(--ink); color: #fff; border-color: var(--ink); }
.tabs.big { margin: 0 0 28px; }
.rec { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 24px; background: var(--bg); border: 1px solid var(--line); border-radius: var(--r); padding: 30px; }
.rec > div:first-child { max-width: 520px; }
.rec-links { display: flex; flex-direction: column; gap: 8px; min-width: 260px; }
.pill-link { display: flex; justify-content: space-between; gap: 14px; text-decoration: none; border: 1px solid var(--line); background: var(--paper); border-radius: 14px; padding: 14px 18px; }
.pill-link:hover { border-color: var(--accent); }

/* work */
.work-grid { display: grid; grid-template-columns: repeat(2, 1fr); gap: 28px 22px; }
.work { display: flex; flex-direction: column; gap: 14px; }
.work[hidden] { display: none !important; }
.work-shot { display: block; border: 0; padding: 0; background: none; cursor: pointer; text-align: left; text-decoration: none; }
.browser { background: var(--paper); border: 1px solid var(--line); border-radius: 18px; overflow: hidden; transition: transform .4s, box-shadow .4s; }
.work-shot:hover .browser { transform: translateY(-6px) rotate(-.4deg); box-shadow: 0 30px 60px -30px rgba(20,20,22,.35); }
.browser-bar { display: flex; align-items: center; gap: 6px; padding: 10px 14px; border-bottom: 1px solid var(--line); }
.browser-bar i { width: 9px; height: 9px; border-radius: 50%; background: var(--line); }
.browser-bar span { margin-left: 10px; font-family: var(--mono); font-size: 12px; color: var(--mute); }
.browser img { width: 100%; aspect-ratio: 900 / 506; object-fit: cover; object-position: top; }
.work-meta { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: flex-start; gap: 10px; }
.work-meta h3 { font-weight: 400; font-size: 22px; letter-spacing: -.02em; }
.work-detail { background: var(--paper); border: 1px solid var(--line); border-radius: 16px; padding: 18px 20px; color: var(--ink2); font-size: 15px; display: flex; flex-direction: column; gap: 10px; }
.work-detail ul { margin: 0; padding-left: 18px; }
.vlist { border-top: 1px solid var(--ink); }
.vrow { display: grid; grid-template-columns: 44px 1fr auto; align-items: center; gap: 14px; padding: 16px 0; border-bottom: 1px solid var(--line); text-decoration: none; }
.vrow b { display: block; font-weight: 450; font-size: 17px; }
.vrow small { color: var(--mute); font-size: 13.5px; }
.play { width: 38px; height: 38px; border-radius: 50%; background: var(--accent-soft); color: var(--accent); display: grid; place-items: center; font-size: 12px; }
a.vrow:hover .play { background: var(--accent); color: #fff; }

/* contact */
.form { background: var(--paper); border: 1px solid var(--line); border-radius: 26px; padding: clamp(20px, 3vw, 32px); display: flex; flex-direction: column; gap: 18px; min-width: 0; }
.seg { display: flex; gap: 4px; background: var(--soft); border-radius: 999px; padding: 4px; }
.seg button { flex: 1; border: 0; background: transparent; }
.fgrid { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
.form label { display: flex; flex-direction: column; gap: 6px; font-size: 14px; font-weight: 450; }
.form input:not([type=checkbox]), .form textarea { font: inherit; font-weight: 350; padding: 13px 14px; border-radius: 12px; border: 1px solid var(--line); background: var(--bg); color: var(--ink); }
.form input:focus, .form textarea:focus { outline: none; border-color: var(--accent); }
.form .bad { border-color: #C2410C !important; }
fieldset { border: 0; padding: 0; margin: 0; }
legend { font-size: 14px; font-weight: 450; margin-bottom: 8px; }
.chk { cursor: pointer; }
.chk input { position: absolute; opacity: 0; }
.chk span { display: inline-flex; border: 1px solid var(--line); border-radius: 999px; padding: 8px 14px; font-size: 14px; font-weight: 350; }
.chk input:checked + span { background: var(--ink); color: #fff; border-color: var(--ink); }
.chk input:focus-visible + span { outline: 2px solid var(--accent); outline-offset: 2px; }
.thanks { background: var(--accent-soft); border-radius: 16px; padding: 18px; }
.mail { font-family: var(--mono); font-size: 14px; color: var(--ink2); word-break: break-all; }
.mail.big { font-size: 16px; color: var(--ink); }

/* posts */
.feature { display: grid; grid-template-columns: 1.3fr .7fr; gap: 30px; align-items: center; background: var(--paper); border: 1px solid var(--line); border-radius: 28px; padding: clamp(24px, 4vw, 48px); text-decoration: none; margin-bottom: 18px; }
.feature > div { display: flex; flex-direction: column; gap: 14px; }
.prose { max-width: 720px; display: flex; flex-direction: column; gap: 18px; font-size: 18px; color: var(--ink2); }
.prose h2 { font-weight: 300; font-size: 32px; letter-spacing: -.03em; color: var(--ink); margin-top: 18px; }
.prose a { color: var(--accent-ink); }
.prose .answer { position: static; }
.post .h1 { margin: 6px 0 12px; max-width: 18ch; }
.table { border: 1px solid var(--line); border-radius: 16px; overflow: hidden; font-size: 15px; background: var(--paper); }
.tr { display: grid; grid-template-columns: 1fr 1.2fr 1.2fr; border-bottom: 1px solid var(--line); }
.tr span { padding: 12px 14px; }
.tr span:first-child { font-weight: 450; color: var(--ink); }
.th { background: var(--soft); font-weight: 500; color: var(--ink); }

/* footer */
.foot { margin-top: 40px; border-top: 1px solid var(--line); background: var(--paper); }
.dir { padding-block: 72px 56px; }
.dir-top { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: flex-end; gap: 20px; margin-bottom: 36px; }
.dir-top .tabs { margin: 0; }
.dir-grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(200px, 1fr)); gap: 30px 24px; }
.dir-grid[hidden] { display: none; }
.dir-col { display: flex; flex-direction: column; gap: 6px; font-size: 14px; }
.dir-col a { color: var(--ink2); text-decoration: none; }
.dir-col a:hover { color: var(--accent-ink); }
.dir-h { font-size: 17px !important; color: var(--ink) !important; letter-spacing: -.01em; }
.dir-sub { font-family: var(--mono); font-size: 11px; letter-spacing: .08em; text-transform: uppercase; color: var(--mute); margin-bottom: 4px; }
.foot-base { display: grid; grid-template-columns: 1.5fr 1fr 1fr 1fr; gap: 30px; border-top: 1px solid var(--line); padding-block: 48px; }
.foot-base > div { display: flex; flex-direction: column; gap: 8px; font-size: 14.5px; min-width: 0; }
.foot-base a { color: var(--ink2); text-decoration: none; }
.foot-base a:hover { color: var(--accent-ink); }
.foot-legal { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 10px; border-top: 1px solid var(--line); padding-block: 20px calc(20px + env(safe-area-inset-bottom, 0px)); font-size: 13px; color: var(--mute); }

/* illustrations */
.illo { width: 100%; height: auto; display: block; }
.illo.lg { max-width: 520px; margin: 0 auto; }
.illo.sm { width: 92%; }
.illo.md { max-width: 360px; }
.fl { animation: float 7s ease-in-out infinite; transform-origin: center; }
.grow { animation: grow 4s ease-in-out infinite; transform-origin: left; transform-box: fill-box; }
.pop { animation: pop 4.8s ease-in-out infinite; transform-box: fill-box; transform-origin: center; }
.d1 { animation-delay: .3s; } .d2 { animation-delay: .6s; } .d3 { animation-delay: .9s; } .d4 { animation-delay: 1.2s; }
.cur { animation: cur 5s ease-in-out infinite; }
.spin { animation: spin 14s linear infinite; transform-origin: center; transform-box: fill-box; }
.pulse { animation: pulse 2.4s ease-in-out infinite; transform-origin: center; transform-box: fill-box; }
.bob { animation: bob 3.2s ease-in-out infinite; }
.badge { animation: badge 3.2s ease-in-out infinite; transform-origin: center; transform-box: fill-box; }
.slide { animation: slide 5s ease-in-out infinite; }
.stack { animation: stack 5.4s ease-in-out infinite; }
.draw { stroke-dasharray: 320; animation: draw 4.5s ease-in-out infinite; }
.type { animation: grow 3.6s steps(14) infinite; transform-origin: left; transform-box: fill-box; }
.caret { animation: blink 1s steps(2) infinite; }
.rise { animation: rise2 5s ease-in-out infinite; }
.r1, .r2 { animation: sink 5s ease-in-out infinite; }
.tdot { animation: dots 1.2s ease-in-out infinite; }
.feed { animation: feed 9s linear infinite; }
.heart { animation: heart 2.6s ease-in-out infinite; transform-origin: center; transform-box: fill-box; }
.ripple { animation: ripple 2s ease-out infinite; transform-origin: center; transform-box: fill-box; }
.bar { animation: bar 3s ease-in-out infinite; transform-origin: bottom; transform-box: fill-box; }
.b2 { animation-delay: .3s; } .b3 { animation-delay: .6s; }

.illo .playbar { animation: grow 6s linear infinite; transform-origin: left; transform-box: fill-box; }
.w1, .w2, .w3, .w4, .w5, .w6 { animation: grow 6s ease-in-out infinite; transform-origin: left; transform-box: fill-box; }
.w2 { animation-delay: .4s; } .w3 { animation-delay: .8s; } .w4 { animation-delay: 1.2s; } .w5 { animation-delay: 1.6s; } .w6 { animation-delay: 2s; }
.pen { animation: pen 6s ease-in-out infinite; }
.ring { animation: ring 2.8s ease-out infinite; transform-origin: center; transform-box: fill-box; }
.ring.d2 { animation-delay: 1.4s; }

@keyframes float { 0%, 100% { transform: translateY(0); } 50% { transform: translateY(-10px); } }
@keyframes grow { 0% { transform: scaleX(.25); } 50%, 100% { transform: scaleX(1); } }
@keyframes pop { 0%, 100% { transform: scale(1); opacity: 1; } 50% { transform: scale(.94); opacity: .75; } }
@keyframes cur { 0%, 100% { transform: translate(0, 0); } 40% { transform: translate(-150px, 40px); } 60% { transform: translate(-150px, 40px) scale(.9); } }
@keyframes spin { to { transform: rotate(360deg); } }
@keyframes pulse { 0%, 100% { transform: scale(1); } 50% { transform: scale(1.06); } }
@keyframes bob { 0%, 100% { transform: translateY(0); } 50% { transform: translateY(-8px); } }
@keyframes badge { 0%, 70%, 100% { transform: scale(1); } 80% { transform: scale(1.35); } }
@keyframes slide { 0%, 100% { transform: translateX(0); opacity: 1; } 45% { transform: translateX(14px); opacity: .8; } }
@keyframes stack { 0%, 100% { transform: translateY(0); } 50% { transform: translateY(-6px); } }
@keyframes draw { 0% { stroke-dashoffset: 320; } 60%, 100% { stroke-dashoffset: 0; } }
@keyframes blink { 50% { opacity: .25; } }
@keyframes rise2 { 0%, 30% { transform: translateY(0); } 55%, 85% { transform: translateY(-104px); } 100% { transform: translateY(0); } }
@keyframes sink { 0%, 30% { transform: translateY(0); } 55%, 85% { transform: translateY(52px); } 100% { transform: translateY(0); } }
@keyframes dots { 0%, 100% { opacity: .3; } 50% { opacity: 1; } }
@keyframes feed { to { transform: translateY(-232px); } }
@keyframes heart { 0%, 100% { transform: scale(1); } 15% { transform: scale(1.18); } 30% { transform: scale(1); } }
@keyframes ripple { 0% { transform: scale(.6); opacity: 1; } 100% { transform: scale(2.6); opacity: 0; } }
@keyframes bar { 0%, 100% { transform: scaleY(1); } 50% { transform: scaleY(.6); } }
@keyframes pen { 0%, 100% { transform: translate(0, 0); } 50% { transform: translate(-40px, -30px); } }
@keyframes ring { 0% { transform: scale(1); opacity: .9; } 100% { transform: scale(4); opacity: 0; } }
@keyframes tick { to { transform: translateX(-50%); } }
@keyframes rise { from { transform: translateY(14px); } to { transform: none; } }
@keyframes drop { from { transform: translateY(-6px); opacity: .6; } to { transform: none; opacity: 1; } }

/* responsive */
@media (max-width: 1000px) {
  .nav, .hdr .btn-sm { display: none; }
  .burger { display: flex; }
  .mobile.open { display: block; }
  .mobile .wrap { display: flex; flex-direction: column; gap: 4px; padding-block: 16px 24px; }
  .mobile a:not(.btn) { padding: 12px 0; border-bottom: 1px solid var(--line); text-decoration: none; font-size: 18px; }
  .mobile .btn { margin-top: 14px; justify-content: center; }
  .mega-in { grid-template-columns: 1fr 1fr; }
  .hero-grid, .split, .feature { grid-template-columns: 1fr; gap: 36px; }
  .hero-stage { height: 440px; }
  .g3, .g4, .ind-grid, .steps { grid-template-columns: repeat(2, 1fr); }
  .foot-base { grid-template-columns: 1fr 1fr; }
  .answer { position: static; }
}
@media (max-width: 640px) {
  .sec { padding-block: 64px; }
  .g2, .g3, .g4, .ind-grid, .steps, .checks, .work-grid, .fgrid, .mega-in { grid-template-columns: 1fr; }
  .hero-stage { height: 340px; }
  .loc-grid { grid-template-columns: 1fr; }
  .tr { grid-template-columns: 1fr 1fr 1fr; font-size: 13px; }
  .foot-base { grid-template-columns: 1fr; }
  .rec-links { min-width: 0; width: 100%; }
}
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation: none !important; transition: none !important; scroll-behavior: auto !important; }
}
.hero > .wrap > .h1 + .lead { margin-top: 22px; }

/* ---- tree site components ---- */
.mt { margin-top: 14px; }
.btn:not(.btn-ghost):hover { background: var(--accent-ink); }
.mega-in { grid-template-columns: repeat(5, 1fr); gap: 14px; }
.mega-a { border: 1px solid var(--line); border-radius: 18px; padding: 12px 12px 16px; gap: 4px; transition: border-color .2s, transform .2s; }
.mega-a:hover { border-color: var(--accent); transform: translateY(-3px); }
.mega-ill { display: block; background: var(--soft); border-radius: 12px; margin-bottom: 8px; }
.ticks.col { flex-direction: column; gap: 10px; margin-top: 18px; font-size: 15px; color: var(--ink2); }
.finder { display: grid; grid-template-columns: 1.2fr 1fr 1fr auto; gap: 12px; align-items: end; background: var(--paper); border: 1px solid var(--line); border-radius: 26px; padding: 22px; }
.finder label { display: flex; flex-direction: column; gap: 8px; font-family: var(--mono); font-size: 12px; letter-spacing: .1em; text-transform: uppercase; color: var(--mute); }
.finder select { font: 400 18px var(--display); letter-spacing: -.01em; color: var(--ink); padding: 14px 16px; border-radius: 14px; border: 1px solid var(--line); background: var(--bg); appearance: none; background-image: linear-gradient(45deg, transparent 50%, var(--ink) 50%), linear-gradient(135deg, var(--ink) 50%, transparent 50%); background-position: calc(100% - 20px) 50%, calc(100% - 15px) 50%; background-size: 5px 5px; background-repeat: no-repeat; padding-right: 40px; min-width: 0; }
.finder select:focus { outline: none; border-color: var(--accent); }
.finder .btn { padding: 16px 26px; }
.svc-list { border-top: 1px solid var(--ink); }
.svc-row { display: grid; grid-template-columns: 40px 120px 1fr 1fr 30px; gap: 24px; align-items: center; padding: 18px 0; border-bottom: 1px solid var(--line); text-decoration: none; transition: background .25s, padding .25s; }
.svc-row:hover { background: var(--bg); padding-left: 12px; }
.svc-row-art { background: var(--soft); border-radius: 14px; display: block; }
.svc-row-txt { display: flex; flex-direction: column; gap: 4px; min-width: 0; }
.svc-row-txt b { font-weight: 300; font-size: clamp(24px, 2.6vw, 34px); letter-spacing: -.035em; line-height: 1.1; }
.svc-row-txt span { color: var(--ink2); font-size: 15px; }
.svc-row-sub { font-family: var(--mono); font-size: 12px; letter-spacing: .06em; text-transform: uppercase; color: var(--mute); }
.svc-row .arr { color: var(--accent); font-size: 20px; }
.compare { border: 1px solid var(--line); border-radius: 22px; overflow: hidden; background: var(--paper); }
.cmp-row { display: grid; grid-template-columns: 1.1fr 1fr 1fr 1.2fr; border-bottom: 1px solid var(--line); }
.cmp-row:last-child { border-bottom: 0; }
.cmp-row span { padding: 16px 18px; font-size: 15px; color: var(--ink2); }
.cmp-row span:first-child { color: var(--ink); font-weight: 450; }
.cmp-row .us { background: var(--accent-soft); color: var(--ink); font-weight: 450; }
.cmp-head span { font-family: var(--mono); font-size: 12px; letter-spacing: .08em; text-transform: uppercase; color: var(--mute) !important; }
.cmp-head .us { color: var(--accent-ink) !important; }
.ind-tiles { display: grid; grid-template-columns: repeat(auto-fill, minmax(260px, 1fr)); gap: 12px; }
.ind-tile { position: relative; display: flex; flex-direction: column; gap: 8px; text-decoration: none; border: 1px solid var(--line); background: var(--paper); border-radius: 20px; padding: 22px 48px 22px 22px; transition: transform .3s, border-color .3s; }
.tint .ind-tile { background: var(--bg); }
.ind-tile b { font-weight: 400; font-size: 19px; letter-spacing: -.02em; line-height: 1.25; }
.ind-tile > span:not(.arr) { color: var(--ink2); font-size: 14.5px; }
.ind-tile .arr { position: absolute; right: 20px; top: 22px; color: var(--accent); }
.ind-tile:hover { transform: translateY(-4px); border-color: var(--ink); }
.ind-tiles.big .ind-tile { padding: 28px 52px 28px 28px; }
.ind-tiles.big b { font-size: 26px; font-weight: 300; }
.builds .tabs { margin: 0 0 18px; }
.build { display: grid; grid-template-columns: 1.3fr 1fr; gap: 32px; background: var(--bg); border: 1px solid var(--line); border-radius: 24px; padding: clamp(22px, 3vw, 36px); }
.build[hidden] { display: none; }
.build .h3 { font-size: 30px; font-weight: 300; margin: 10px 0 4px; }
.treebar { display: flex; flex-wrap: wrap; align-items: center; gap: 8px; }
.tb { text-decoration: none; border: 1px solid var(--line); background: var(--paper); border-radius: 999px; padding: 9px 16px; font-size: 14px; color: var(--ink2); }
a.tb:hover { border-color: var(--accent); color: var(--accent-ink); }
.tb.on { background: var(--ink); color: #fff; border-color: var(--ink); }
.tb-line { width: 28px; height: 1px; background: var(--accent); position: relative; }
.tb-line::after { content: ""; position: absolute; right: -1px; top: -3px; border: 3.5px solid transparent; border-left: 5px solid var(--accent); }
.hero + .sec:has(.treebar) { padding-block: 0 24px; }
.town-tree { display: grid; grid-template-columns: repeat(auto-fill, minmax(210px, 1fr)); gap: 24px 20px; }
.tt { display: flex; flex-direction: column; gap: 6px; font-size: 14px; border-left: 1px solid var(--line); padding-left: 14px; }
.tt a { color: var(--ink2); text-decoration: none; }
.tt a:hover { color: var(--accent-ink); }
.tt .tt-h { color: var(--ink); font-size: 16px; letter-spacing: -.01em; margin-bottom: 4px; }
.tree { display: flex; flex-direction: column; gap: 12px; }
.tree-svc { border: 1px solid var(--line); border-radius: 22px; background: var(--paper); }
.tree-svc summary { list-style: none; cursor: pointer; padding: 22px 26px; display: flex; justify-content: space-between; align-items: baseline; gap: 12px; flex-wrap: wrap; font-weight: 300; font-size: 28px; letter-spacing: -.03em; }
.tree-svc summary::-webkit-details-marker { display: none; }
.tree-svc summary small { font-family: var(--mono); font-size: 12px; letter-spacing: .06em; color: var(--mute); }
.tree-svc[open] summary { border-bottom: 1px solid var(--line); }
.tree-body { padding: 22px 26px 30px; }
.svc-big { display: grid; grid-template-columns: .9fr 1.1fr; gap: 56px; align-items: center; }
.svc-big-art { background: var(--soft); border-radius: 28px; padding: 18px; }
.rel { display: grid; gap: 26px; }
.who-art { background: var(--soft); border-radius: 14px; margin-top: 10px; }
.more { color: var(--accent-ink) !important; }
.dir-grid { grid-template-columns: repeat(auto-fill, minmax(180px, 1fr)); }
@media (max-width: 1000px) {
  .mega-in { grid-template-columns: repeat(3, 1fr); }
  .finder { grid-template-columns: 1fr 1fr; }
  .svc-row { grid-template-columns: 30px 90px 1fr 24px; }
  .svc-row-sub { display: none; }
  .build, .svc-big { grid-template-columns: 1fr; }
}
@media (max-width: 640px) {
  .finder { grid-template-columns: 1fr; }
  .svc-row { grid-template-columns: 70px 1fr 20px; gap: 14px; }
  .svc-row .num { display: none; }
  .cmp-row { grid-template-columns: 1fr 1fr; }
  .cmp-row span:nth-child(2), .cmp-row span:nth-child(3) { display: none; }
  .mega-in { grid-template-columns: 1fr 1fr; }
}

/* ===== v4: personal brand + scroll motion ===== */
.logo { display: flex; flex-direction: column; line-height: 1.1; gap: 2px; }
.logo b { font-weight: 500; font-size: 18px; letter-spacing: -.025em; }
.logo span { font-family: var(--mono) !important; font-style: normal !important; font-size: 10.5px !important; letter-spacing: .12em; text-transform: uppercase; color: var(--accent-ink) !important; margin: 0 !important; }
.mega-in { grid-template-columns: repeat(6, 1fr); }

/* reveal: visible at rest, slides into place */
.rv { transition: transform .9s cubic-bezier(.2,.7,.2,1), opacity .9s; transition-delay: var(--d, 0ms); }
.js .rv:not(.in) { transform: translateY(28px); }

/* zoom hero (scroll-scrubbed window) */
.zoom { position: relative; height: 240vh; --p: 0; }
.zoom-pin { position: sticky; top: 0; height: 100vh; height: 100svh; overflow: hidden; }
.zoom-win { position: absolute; inset: 0; transform-origin: 68% 50%; transform: scale(calc(.5 + .5 * var(--p))) translateX(calc(16% * (1 - var(--p)))); border-radius: calc(44px * (1 - var(--p))); overflow: hidden; background: radial-gradient(120% 90% at 70% 30%, #fff 0%, var(--accent-soft) 55%, #f8d6cc 100%); box-shadow: 0 40px 120px -40px rgba(184,50,15,.35); }
.zoom-scene { position: absolute; inset: 0; }
.zs { position: absolute; background: var(--paper); border: 1px solid var(--line); border-radius: 22px; padding: 8px; box-shadow: 0 20px 50px -30px rgba(20,20,22,.4); transition: translate .5s ease-out; }
.zs1 { width: 30%; left: 9%; top: 14%; transform: translateY(calc(-60px * var(--p))) rotate(-3deg); }
.zs2 { width: 26%; right: 8%; top: 10%; transform: translateY(calc(80px * var(--p))) rotate(2deg); }
.zs3 { width: 24%; left: 16%; bottom: 10%; transform: translateY(calc(70px * var(--p))) rotate(2deg); }
.zs4 { width: 18%; right: 14%; bottom: 8%; transform: translateY(calc(-90px * var(--p))) rotate(-2deg); }
.zoom-name { position: absolute; left: 50%; top: 50%; transform: translate(-50%, -50%) scale(calc(.9 + .25 * var(--p))); display: flex; gap: 18px; align-items: center; font-weight: 300; font-size: clamp(32px, 5.2vw, 84px); letter-spacing: -.05em; white-space: nowrap; color: var(--ink); opacity: calc(1 - var(--p) * 1.4); }
.zoom-name i { color: var(--accent); font-style: normal; }
.zoom-inner { position: absolute; left: 50%; top: 50%; transform: translate(-50%, calc(-50% + 40px * (1 - var(--p)))); width: min(900px, 86vw); text-align: center; font-weight: 300; font-size: clamp(30px, 4.6vw, 68px); line-height: 1.04; letter-spacing: -.045em; opacity: calc((var(--p) - .55) * 2.4); }
.zoom-inner em { color: var(--accent); display: block; }
.zoom-copy { position: absolute; left: max(20px, calc((100vw - 1240px) / 2 + 20px)); bottom: 9vh; max-width: 560px; opacity: calc(1 - var(--p) * 2.2); transform: translateY(calc(-80px * var(--p))); pointer-events: auto; }
.h1.stack span { display: block; }
.h1.stack span { animation: lineUp .9s cubic-bezier(.2,.7,.2,1) both; }
.h1.stack span:nth-child(2) { animation-delay: .12s; } .h1.stack span:nth-child(3) { animation-delay: .24s; }
@keyframes lineUp { from { transform: translateY(40%); opacity: .2; } to { transform: none; opacity: 1; } }
.scroll-hint { position: absolute; right: max(20px, calc((100vw - 1240px) / 2 + 20px)); bottom: 9vh; display: flex; align-items: center; gap: 10px; font-family: var(--mono); font-size: 11px; letter-spacing: .14em; text-transform: uppercase; color: var(--mute); opacity: calc(1 - var(--p) * 3); }
.scroll-hint span { width: 18px; height: 28px; border: 1.5px solid var(--mute); border-radius: 10px; position: relative; }
.scroll-hint span::after { content: ""; position: absolute; left: 50%; top: 5px; width: 3px; height: 6px; margin-left: -1.5px; border-radius: 2px; background: var(--accent); animation: wheel 1.6s ease-in-out infinite; }
@keyframes wheel { 0% { transform: translateY(0); opacity: 1; } 80% { transform: translateY(9px); opacity: 0; } 100% { opacity: 0; } }

/* word-by-word statement */
.words { height: 220vh; position: relative; }
.words-pin { position: sticky; top: 0; height: 100vh; height: 100svh; display: flex; align-items: center; }
.words-p { font-weight: 300; font-size: clamp(28px, 4.2vw, 60px); line-height: 1.12; letter-spacing: -.04em; max-width: 22ch; max-width: 1100px; }
.words-p span { opacity: .16; transition: opacity .25s linear; }

/* pairs: pain -> answer */
.pairs { display: flex; flex-direction: column; border-top: 1px solid var(--ink); }
.pair { display: grid; grid-template-columns: 1fr 60px 1.3fr; gap: 20px; align-items: center; padding: 26px 0; border-bottom: 1px solid var(--line); }
.pair-a { font-family: var(--serif); font-style: italic; font-size: clamp(22px, 2.4vw, 30px); color: var(--mute); text-decoration: line-through; text-decoration-color: rgba(226,68,31,.5); text-decoration-thickness: 1.5px; }
.pair-arr { color: var(--accent); font-size: 24px; }
.pair-b { font-size: 18px; color: var(--ink); }

/* team */
.team { display: grid; grid-template-columns: repeat(auto-fill, minmax(200px, 1fr)); gap: 12px; }
.tm { border: 1px solid var(--line); background: var(--bg); border-radius: 18px; padding: 20px; display: flex; flex-direction: column; gap: 4px; position: relative; }
.tm b { font-weight: 450; font-size: 17px; }
.tm span:not(.tm-dot) { color: var(--mute); font-size: 14px; }
.tm-dot { width: 8px; height: 8px; border-radius: 50%; background: #3BB273; margin-bottom: 10px; box-shadow: 0 0 0 4px rgba(59,178,115,.15); animation: blink 2.6s ease-in-out infinite; }
.lead-tm { background: var(--ink); border-color: var(--ink); color: #fff; }
.lead-tm span:not(.tm-dot) { color: #c9c3bb; }
.lead-tm .tm-dot { background: var(--accent); box-shadow: 0 0 0 4px rgba(226,68,31,.25); }

/* ticker */
.ticker { display: flex; flex-wrap: wrap; align-items: baseline; gap: 0 .35em; font-weight: 300; font-size: clamp(30px, 4.6vw, 64px); letter-spacing: -.045em; line-height: 1.15; margin-bottom: 36px; }
.tk { display: inline-block; overflow: hidden; vertical-align: bottom; }
.tk-in { display: inline-block; font-family: var(--serif); font-style: italic; color: var(--accent); transition: transform .3s, opacity .3s; }
.tk-in.out { transform: translateY(-60%); opacity: 0; }

/* tools */
.tool-cards { display: grid; grid-template-columns: repeat(auto-fill, minmax(260px, 1fr)); gap: 14px; }
.tool-card { position: relative; display: flex; flex-direction: column; gap: 8px; text-decoration: none; border: 1px solid var(--line); background: var(--paper); border-radius: 22px; padding: 16px 16px 22px; transition: transform .3s, border-color .3s; }
.tint .tool-card { background: var(--bg); }
.tool-card .svc-row-art { margin-bottom: 8px; }
.tool-card b { font-weight: 400; font-size: 20px; letter-spacing: -.02em; }
.tool-card > span:not(.svc-row-art):not(.arr) { color: var(--ink2); font-size: 14.5px; }
.tool-card .arr { position: absolute; right: 18px; bottom: 20px; color: var(--accent); }
.tool-card:hover { transform: translateY(-4px); border-color: var(--ink); }
.tool-hero { padding-bottom: 36px; }
.tool { background: var(--paper); border: 1px solid var(--line); border-radius: 28px; padding: clamp(18px, 3vw, 34px); }
.tool-ui { display: grid; grid-template-columns: 1fr 1fr; gap: 28px; }
.tool-in { display: flex; flex-direction: column; gap: 14px; min-width: 0; }
.tool-in label, .tool-out label { display: flex; flex-direction: column; gap: 6px; font-size: 14px; font-weight: 450; }
.tool input:not([type=checkbox]), .tool textarea { font: inherit; font-weight: 350; padding: 12px 14px; border-radius: 12px; border: 1px solid var(--line); background: var(--bg); color: var(--ink); width: 100%; }
.tool input:focus, .tool textarea:focus { outline: none; border-color: var(--accent); }
.tool-out { background: var(--bg); border: 1px solid var(--line); border-radius: 22px; padding: 24px; min-width: 0; display: flex; flex-direction: column; gap: 8px; }
.tool-out.center { align-items: center; justify-content: center; }
.tool-out dl { margin: 10px 0 0; }
.tool-out dl div { display: flex; justify-content: space-between; gap: 12px; border-top: 1px solid var(--line); padding: 11px 0; font-size: 15px; }
.tool-out dt { color: var(--mute); } .tool-out dd { margin: 0; font-weight: 500; font-variant-numeric: tabular-nums; }
.big-num { font-weight: 300; font-size: clamp(48px, 6vw, 80px); letter-spacing: -.05em; line-height: 1; color: var(--accent-ink); font-variant-numeric: tabular-nums; }
.bar-track { height: 8px; border-radius: 4px; background: var(--soft); overflow: hidden; margin-top: 10px; }
.bar-track span { display: block; height: 100%; background: var(--accent); border-radius: 4px; transition: width .4s; }
.cnt { float: right; font-family: var(--mono); font-size: 12px; color: var(--mute); }
.snip { background: #fff; border: 1px solid var(--line); border-radius: 14px; padding: 16px; display: flex; flex-direction: column; gap: 4px; font-family: Arial, sans-serif; }
.snip-u { font-size: 13px; color: #4d5156; overflow-wrap: anywhere; }
.snip-t { font-size: 20px; color: #1a0dab; line-height: 1.3; }
.snip-d { font-size: 14px; color: #4d5156; line-height: 1.55; }
.tips { list-style: none; padding: 0; margin: 12px 0 0; display: flex; flex-direction: column; gap: 8px; font-size: 14.5px; }
.tips li { padding-left: 24px; position: relative; }
.tips li::before { position: absolute; left: 0; font-weight: 600; }
.tips .ok::before { content: "✓"; color: #2E9E62; } .tips .warn::before { content: "!"; color: #C98A0B; } .tips .bad::before { content: "✕"; color: var(--accent-ink); }
.qr-card { background: #fff; border: 1px solid var(--line); border-radius: 22px; padding: 24px 28px; text-align: center; display: flex; flex-direction: column; align-items: center; gap: 10px; box-shadow: 0 24px 60px -36px rgba(20,20,22,.35); }
.qr { width: 180px; height: 180px; display: grid; place-items: center; }
.qr img, .qr canvas { width: 180px; height: 180px; }
.qr-cta { font-size: 17px; }
.checklist { gap: 4px; }
.chkrow { flex-direction: row !important; align-items: flex-start; gap: 12px !important; padding: 10px 12px; border-radius: 12px; font-weight: 350 !important; cursor: pointer; }
.chkrow:hover { background: var(--bg); }
.chkrow input { width: 18px !important; height: 18px; accent-color: var(--accent); margin-top: 3px; flex: 0 0 18px; }
.ring-score { position: relative; width: 150px; height: 150px; align-self: center; }
.ring-score svg { width: 100%; height: 100%; transform: rotate(-90deg); }
.rs-bg { fill: none; stroke: var(--soft); stroke-width: 10; }
.rs-fg { fill: none; stroke: var(--accent); stroke-width: 10; stroke-linecap: round; stroke-dasharray: 327; stroke-dashoffset: 327; transition: stroke-dashoffset .6s cubic-bezier(.2,.7,.2,1); }
.ring-score span { position: absolute; inset: 0; display: grid; place-items: center; font-weight: 300; font-size: 44px; letter-spacing: -.04em; }
.fixes { margin: 0; padding-left: 20px; display: flex; flex-direction: column; gap: 8px; font-size: 14.5px; color: var(--ink2); }
.vs-frame { background: var(--bg); border: 1px solid var(--line); border-radius: 18px; min-height: 300px; display: grid; place-items: center; padding: 20px; }
.vs-box { max-width: 100%; max-height: 260px; background: linear-gradient(160deg, var(--accent-soft), #f6c9bc); border: 2px solid var(--accent); border-radius: 14px; display: grid; place-items: center; transition: all .4s cubic-bezier(.2,.7,.2,1); }
.vs-box span { font-family: var(--mono); font-size: 18px; color: var(--accent-ink); }
.tool .tabs { margin: 0; }
.cta-tool { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: flex-end; gap: 24px; }

/* floating CTA pill + page curtain */
.pill { position: fixed; left: 50%; bottom: calc(22px + env(safe-area-inset-bottom, 0px)); z-index: 70; display: flex; align-items: center; gap: 6px; text-decoration: none; transform: translate(-50%, 220%); transition: transform .5s cubic-bezier(.2,.7,.2,1); }
.pill.show { transform: translate(-50%, 0); }
.pill span { background: #fff; color: var(--ink); border: 1px solid var(--line); border-radius: 999px; padding: 13px 22px; font-weight: 500; font-size: 15px; box-shadow: 0 18px 40px -20px rgba(20,20,22,.4); }
.pill i { width: 46px; height: 46px; border-radius: 50%; background: var(--ink); color: #fff; display: grid; place-items: center; font-style: normal; transition: transform .3s, background .3s; box-shadow: 0 18px 40px -20px rgba(20,20,22,.4); }
.pill:hover i { transform: rotate(45deg); background: var(--accent-ink); }
#curtain { position: fixed; inset: 0; z-index: 90; background: var(--ink); color: #fff; display: grid; place-items: center; transform: translateY(100%); pointer-events: none; }
#curtain span { font-weight: 300; font-size: clamp(28px, 4vw, 52px); letter-spacing: -.04em; opacity: 0; transition: opacity .3s .15s; }
#curtain.go { transform: translateY(0); transition: transform .38s cubic-bezier(.7,0,.3,1); }
#curtain.go span { opacity: 1; }
#curtain.go.out { transform: translateY(-100%); transition: transform .5s cubic-bezier(.7,0,.3,1); }
#curtain.go.out span { opacity: 0; transition-delay: 0s; }
.search-pill { animation: rise .7s cubic-bezier(.2,.7,.2,1) both; animation-delay: var(--d, 0ms); }

@media (max-width: 1000px) {
  .mega-in { grid-template-columns: repeat(3, 1fr); }
  .tool-ui { grid-template-columns: 1fr; }
  .zoom-win { transform-origin: 50% 30%; transform: scale(calc(.62 + .38 * var(--p))) translateY(calc(-14% * (1 - var(--p)))); }
  .zoom-copy { bottom: 6vh; right: 20px; }
  .pair { grid-template-columns: 1fr; gap: 6px; }
  .pair-arr { display: none; }
}
@media (max-width: 640px) {
  .zoom-name { font-size: 28px; gap: 8px; }
  .zs1 { width: 46%; left: 4%; } .zs2 { width: 40%; right: 4%; } .zs3 { width: 40%; left: 6%; } .zs4 { width: 30%; right: 6%; }
  .scroll-hint { display: none; }
  .words { height: 180vh; }
}
@media (prefers-reduced-motion: reduce) {
  .zoom, .words { height: auto; }
  .zoom-pin, .words-pin { position: relative; height: auto; min-height: 90vh; }
  .words-p span { opacity: 1 !important; }
  .js .rv:not(.in) { transform: none; opacity: 1; }
}

.zoom-copy .h1.xl { font-size: clamp(40px, 5.2vw, 78px); }
.zoom-copy { max-width: min(520px, 40vw); }
@media (max-width: 1000px) { .zoom-copy { max-width: none; } }

/* ===== v5: controlled motion only (scroll-driven), no auto floating ===== */
/* v5 animation kill removed in v7 */
.js .rv:not(.in) { transform: none; }
/* rv transition reset removed in v7 */
.hero-board { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
.hb-card { background: var(--paper); border: 1px solid var(--line); border-radius: 20px; padding: 10px 10px 14px; display: flex; flex-direction: column; gap: 8px; transition: transform .35s cubic-bezier(.2,.7,.2,1), border-color .35s, box-shadow .35s; }
.hb-card span { font-family: var(--mono); font-size: 11.5px; letter-spacing: .1em; text-transform: uppercase; color: var(--mute); padding-left: 6px; }
.hb-card:hover { transform: translateY(-6px); border-color: var(--ink); box-shadow: 0 26px 50px -34px rgba(20,20,22,.4); }
.hb-a { grid-column: span 2; }
.strip { border-block: 1px solid var(--line); background: var(--paper); }
.strip-in { display: flex; flex-wrap: wrap; gap: 10px 18px; align-items: center; padding-block: 22px; font-weight: 300; font-size: clamp(18px, 2vw, 26px); letter-spacing: -.02em; }
.strip-in a { text-decoration: none; color: var(--ink); transition: color .2s; }
.strip-in a:hover { color: var(--accent-ink); }
.strip-in i { color: var(--accent); font-style: normal; }

/* layered website assembly (scroll-scrubbed, user-controlled) */
.layers { height: 340vh; position: relative; --q: 0; }
.layers-pin { position: sticky; top: 0; height: 100vh; height: 100svh; display: flex; align-items: center; overflow: hidden; }
.layers-grid { display: grid; grid-template-columns: .85fr 1.15fr; gap: 48px; align-items: center; width: 100%; }
.ly-steps { list-style: none; padding: 0; margin: 26px 0 18px; counter-reset: ly; border-top: 1px solid var(--line); }
.ly-steps li { counter-increment: ly; display: grid; grid-template-columns: 34px 1fr; padding: 13px 0; border-bottom: 1px solid var(--line); color: var(--mute); transition: color .3s; }
.ly-steps li::before { content: "0" counter(ly); font-family: var(--mono); font-size: 12px; padding-top: 4px; grid-row: span 2; }
.ly-steps b { font-weight: 450; font-size: 17px; }
.ly-steps span { font-size: 14px; max-height: 0; overflow: hidden; transition: max-height .4s; }
.ly-steps li.on { color: var(--ink); }
.ly-steps li.on::before { color: var(--accent); }
.ly-steps li.on span { max-height: 60px; color: var(--ink2); }
.layers-stage { position: relative; perspective: 1800px; display: flex; flex-direction: column; align-items: center; }
.stack { position: relative; width: min(600px, 100%); aspect-ratio: 16 / 10; transform-style: preserve-3d; transform: rotateX(calc(56deg * (1 - var(--q)))) rotateZ(calc(-34deg * (1 - var(--q)))) scale(calc(.78 + .22 * var(--q))); }
.ly { position: absolute; inset: 0; border-radius: 16px; transform: translateZ(calc(var(--i) * 52px * (1 - var(--q)))) translateY(var(--drop, 0px)); opacity: 0; }
.ly-1 { background: var(--paper); border: 1px solid var(--line); box-shadow: 0 40px 80px -50px rgba(20,20,22,.45); }
.ly-grid { position: absolute; inset: 14px; border-radius: 10px; background-image: linear-gradient(var(--line) 1px, transparent 1px), linear-gradient(90deg, var(--line) 1px, transparent 1px); background-size: 40px 40px; opacity: calc(1 - var(--q)); }
.ly:not(.ly-1) { background: rgba(255,255,255,calc(.5 * (1 - var(--q)))); border: 1px dashed rgba(226,68,31,calc(.5 * (1 - var(--q)))); }
.d-hero { position: absolute; left: 6%; right: 6%; top: 17%; height: 44%; border-radius: 12px; background: linear-gradient(120deg, var(--accent-soft), #f6cdbf); }
.d-blocks { position: absolute; left: 6%; right: 6%; bottom: 7%; height: 24%; display: grid; grid-template-columns: repeat(3, 1fr); gap: 10px; }
.d-blocks i { background: var(--soft); border-radius: 10px; }
.d-nav { position: absolute; left: 6%; right: 6%; top: 5%; height: 7%; display: flex; align-items: center; gap: 10px; }
.d-nav b { width: 16%; height: 40%; background: var(--ink); border-radius: 4px; margin-right: auto; }
.d-nav i { width: 8%; height: 22%; background: var(--line); border-radius: 3px; }
.d-nav u { width: 12%; height: 60%; background: var(--ink); border-radius: 999px; }
.d-code { position: absolute; right: -8%; top: -10%; font-family: var(--mono); font-size: 14px; background: var(--ink); color: #fff; padding: 6px 10px; border-radius: 8px; opacity: calc(1 - var(--q)); }
.d-h1 { position: absolute; left: 11%; top: 26%; width: 42%; height: 7%; background: var(--ink); border-radius: 4px; }
.d-p { position: absolute; left: 11%; top: 38%; width: 34%; height: 3%; background: rgba(20,20,22,.25); border-radius: 3px; }
.d-p.s { top: 44%; width: 26%; }
.d-rank { position: absolute; right: -6%; top: 28%; font-family: var(--mono); font-size: 12px; background: var(--paper); color: var(--accent-ink); border: 1px solid var(--accent); padding: 6px 10px; border-radius: 999px; }
.d-play { position: absolute; right: 18%; top: 28%; width: 54px; height: 54px; border-radius: 50%; background: var(--accent); color: #fff; display: grid; place-items: center; font-size: 16px; }
.d-btn { position: absolute; left: 11%; top: 51%; font-size: 11px; background: var(--ink); color: #fff; padding: 6px 12px; border-radius: 999px; }
.d-chart { position: absolute; left: -9%; bottom: 10%; width: 80px; height: 64px; background: var(--paper); border: 1px solid var(--line); border-radius: 10px; display: flex; align-items: flex-end; gap: 6px; padding: 8px; opacity: calc(1 - var(--q)); }
.d-chart i { flex: 1; height: var(--h); background: var(--accent); border-radius: 3px; }
.stack-label { margin-top: 28px; font-family: var(--mono); font-size: 12px; letter-spacing: .12em; text-transform: uppercase; color: var(--mute); opacity: var(--q); }
.layers.done .stack-label { color: var(--accent-ink); }

/* market comparison */
.market { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; }
.mk { background: var(--bg); border: 1px solid var(--line); border-radius: 24px; padding: 28px; display: flex; flex-direction: column; gap: 10px; }
.mk ul { list-style: none; padding: 0; margin: 6px 0 10px; display: flex; flex-direction: column; gap: 10px; font-size: 15px; color: var(--ink2); }
.mk li { padding-left: 22px; position: relative; }
.mk li::before { content: "–"; position: absolute; left: 0; color: var(--mute); }
.mk.us { background: var(--ink); color: #fff; border-color: var(--ink); }
.mk.us .eyebrow { color: var(--accent); }
.mk.us li { color: #e6e1db; } .mk.us li::before { content: "✓"; color: var(--accent); }
.mk.us .link { color: #fff; border-color: rgba(255,255,255,.3); margin-top: auto; align-self: flex-start; }

/* tools hub */
.tool-filter { display: flex; flex-direction: column; gap: 14px; margin-top: 28px; }
.tool-filter input { font: inherit; font-size: 17px; padding: 15px 20px; border-radius: 999px; border: 1px solid var(--line); background: var(--paper); max-width: 520px; }
.tool-filter input:focus { outline: none; border-color: var(--accent); }
.tool-filter .tabs { margin: 0; }
.tool-card { padding: 22px 48px 22px 22px !important; min-height: 150px; }
.tool-card[hidden] { display: none; }
.tc-cat { font-family: var(--mono); font-size: 11px; letter-spacing: .1em; text-transform: uppercase; color: var(--accent-ink) !important; }
.tool-card .arr { top: 22px; bottom: auto; }
pre.code { margin: 0; white-space: pre-wrap; word-break: break-all; background: var(--ink); color: #f1ece6; border-radius: 14px; padding: 16px; font: 12.5px/1.6 var(--mono); max-height: 320px; overflow: auto; }
.cc-prev { border-radius: 14px; padding: 22px; display: flex; flex-direction: column; gap: 6px; border: 1px solid var(--line); }
.cc-prev b { font-size: 24px; font-weight: 500; }
dd.pass { color: #2E9E62; } dd.fail { color: var(--accent-ink); }
.tool input[type=color] { height: 48px; padding: 4px; }
.sel { font: inherit; padding: 12px 14px; border-radius: 12px; border: 1px solid var(--line); background: var(--bg); }
@media (max-width: 1000px) {
  .layers-grid { grid-template-columns: 1fr; gap: 18px; }
  .ly-steps { margin: 12px 0 0; }
  .ly-steps li { padding: 7px 0; }
  .ly-steps span, .layers-copy .muted { display: none; }
  .stack { width: min(440px, 88%); }
  .market { grid-template-columns: 1fr; }
}
@media (max-width: 640px) {
  .layers-copy .h2 { font-size: 26px; }
  .ly-steps b { font-size: 14px; }
  .hero-board { grid-template-columns: 1fr 1fr; }
  .d-code, .d-rank, .d-chart { display: none; }
}
@media (prefers-reduced-motion: reduce) {
  .layers { height: auto; } .layers-pin { position: relative; height: auto; padding-block: 64px; }
  .stack { transform: none; } .ly { opacity: 1 !important; transform: none !important; }
}
.hero-board .illo { max-height: 210px; } .hb-a .illo { max-height: 260px; }

/* ===== v6: match current site: red #D7322A, bold serif headings, light grey ground ===== */
:root { --bg: #F7F7F7; --paper: #FFFFFF; --soft: #F1EFEE; --line: #E6E3E1; --accent: #D7322A; --accent-soft: #FBEAE8; --accent-ink: #B8261F; --serif: 'DM Serif Display', Georgia, serif; }
body { background: var(--bg); }
.h1, .h2, .h3, .words-p, .svc-row-txt b, .ind-tile b, .tool-card b, .loc-name, .big-num, .ring-score span, .tree-svc summary, .strip-in, .ticker { font-family: var(--serif); font-weight: 400; letter-spacing: -.02em; }
.h1 { line-height: 1.02; } .h2 { line-height: 1.08; }
.h1 em, .h2 em, .h3 em, .words-p em, .cta em, .zoom-inner em { font-family: var(--serif); font-style: normal; color: var(--accent); }
em { font-style: normal; }
.logo b { font-family: var(--serif); font-size: 26px; font-weight: 400; letter-spacing: -.02em; }
.logo b i { color: var(--accent); font-style: normal; }
.btn { background: var(--accent); border-radius: 8px; font-weight: 600; }
.btn:not(.btn-ghost):hover { background: var(--accent-ink); }
.btn-ghost { background: var(--paper); color: var(--ink); border-radius: 8px; }
.btn-ghost:hover { background: var(--paper); }
.eyebrow.dot { display: inline-flex; align-items: center; background: var(--accent-soft); color: var(--accent-ink); border: 1px solid rgba(215,50,42,.18); border-radius: 999px; padding: 6px 14px; text-transform: none; letter-spacing: 0; font-family: var(--display); font-size: 14px; }
.eyebrow.dot::before { background: #3BB273; animation: none; margin-right: 8px; }
.tabs button.on, .seg button.on, .chk input:checked + span, .tb.on { background: var(--accent); border-color: var(--accent); }
.mk.us, .lead-tm { background: #1A1A1A; }
.cta { background: var(--accent-soft); border-radius: 20px; }
.svc-row-txt b { font-size: clamp(26px, 2.8vw, 38px); }
.big-num { color: var(--accent); }
.words-p { font-size: clamp(30px, 4.4vw, 62px); line-height: 1.1; }
.hdr { background: rgba(247,247,247,.88); }
body::before { background: rgba(247,247,247,.95); }
.strip-in { font-size: clamp(18px, 1.8vw, 24px); }

/* ===== v7: fixes + controlled one-time motion ===== */
/* services strip: tidy 3x2 grid of links */
.strip-in { display: grid; grid-template-columns: repeat(3, 1fr); gap: 0; padding-block: 0; }
.strip-in i { display: none; }
.strip-in a { display: flex; align-items: center; justify-content: space-between; gap: 14px; padding: 22px 26px 22px 0; border-bottom: 1px solid var(--line); line-height: 1.15; }
.strip-in a:nth-child(3n+2), .strip-in a:nth-child(3n+3) { padding-left: 26px; border-left: 1px solid var(--line); }
.strip-in a:nth-last-child(-n+3) { border-bottom: 0; }
.strip-in a svg, .strip-in a .arr { flex: none; width: 18px; height: 18px; color: var(--accent); transition: transform .3s cubic-bezier(.2,.7,.2,1); }
.strip-in a:hover svg, .strip-in a:hover .arr { transform: translateX(5px); }
@media (max-width: 900px) {
  .strip-in { grid-template-columns: 1fr 1fr; }
  .strip-in a, .strip-in a:nth-child(3n+2), .strip-in a:nth-child(3n+3) { padding: 18px 16px 18px 0; border-left: 0; border-bottom: 1px solid var(--line); }
  .strip-in a:nth-child(2n) { padding-left: 16px; border-left: 1px solid var(--line); }
  .strip-in a:nth-last-child(-n+3) { border-bottom: 1px solid var(--line); }
  .strip-in a:nth-last-child(-n+2) { border-bottom: 0; }
}
@media (max-width: 520px) { .strip-in { grid-template-columns: 1fr; } .strip-in a, .strip-in a:nth-child(2n) { padding-left: 0; border-left: 0; } .strip-in a:nth-last-child(-n+2) { border-bottom: 1px solid var(--line); } .strip-in a:last-child { border-bottom: 0; } }

/* layers: solid soft layers, badges kept inside the frame */
.ly:not(.ly-1) { background: transparent; border: 0; }
.stack { overflow: visible; }
.d-code { right: 4%; top: 4%; font-size: 12px; }
.d-rank { right: 5%; top: 30%; }
.d-chart { left: 4%; bottom: 6%; width: 72px; height: 56px; }
.layers-copy .muted.sm { display: none; }

/* one-time reveal on scroll (no looping, no floating) */
.rv-on .rv { transition: opacity .8s cubic-bezier(.2,.7,.2,1), transform .8s cubic-bezier(.2,.7,.2,1); transition-delay: var(--d, 0ms); }
.rv-on .rv:not(.in) { opacity: 0; transform: translateY(26px); }
.rv-on .grid > .rv:nth-child(3n+2), .rv-on .checks > .rv:nth-child(3n+2), .rv-on .steps > .rv:nth-child(2) { --d: 110ms; }
.rv-on .grid > .rv:nth-child(3n+3), .rv-on .checks > .rv:nth-child(3n+3), .rv-on .steps > .rv:nth-child(3) { --d: 220ms; }
.rv-on .steps > .rv:nth-child(4) { --d: 330ms; }
.rv-on .hero-art.rv:not(.in) { transform: translateY(18px) scale(.97); }
/* steps: the top rule draws across once */
.rv-on .steps li { border-top-color: transparent; background: linear-gradient(var(--ink), var(--ink)) 0 0 / 0 1px no-repeat; transition: opacity .8s, transform .8s, background-size 1.1s cubic-bezier(.2,.7,.2,1); transition-delay: var(--d, 0ms); }
.rv-on .steps li.in { background-size: 100% 1px; }
/* illustrations play once when they come into view, then rest */
.illo * { animation-iteration-count: 1 !important; animation-play-state: paused; }
.in .illo *, .mega .illo * { animation-play-state: running; }
.illo .feed { animation: none !important; }
/* hero headline lifts in once on load */
.rv-on .hero .h1 { animation: lineUp .9s cubic-bezier(.2,.7,.2,1) both; }
.rv-on .hero .lead { animation: lineUp .9s .12s cubic-bezier(.2,.7,.2,1) both; }
.rv-on .hero .row, .rv-on .hero .ticks { animation: lineUp .9s .22s cubic-bezier(.2,.7,.2,1) both; }
/* cards respond to the pointer */
.card, .feature, .work { transition: transform .35s cubic-bezier(.2,.7,.2,1), box-shadow .35s, border-color .35s, opacity .8s; }
.card.link-card:hover, .feature:hover { transform: translateY(-5px); box-shadow: 0 26px 50px -34px rgba(20,20,22,.4); }
@media (prefers-reduced-motion: reduce) {
  .rv-on .rv:not(.in) { opacity: 1; transform: none; }
  .illo * { animation: none !important; }
  .rv-on .hero .h1, .rv-on .hero .lead, .rv-on .hero .row, .rv-on .hero .ticks { animation: none; }
  .rv-on .steps li { background-size: 100% 1px; }
}

/* social profiles */
.socials { display: grid; grid-template-columns: repeat(5, 1fr); gap: 14px; }
.socials .card p { word-break: break-all; font-size: 13px; }
@media (max-width: 1000px) { .socials { grid-template-columns: repeat(2, 1fr); } }
.mail a { color: inherit; text-decoration: none; }
.btn-wa { background: #1fa855 !important; color: #fff !important; border-color: #1fa855 !important; margin-left: 8px; }

/* WhatsApp chat (opens only on click) */
.wa { position: fixed; right: 20px; bottom: 20px; z-index: 80; display: flex; flex-direction: column; align-items: flex-end; gap: 12px; }
.wa-btn { width: 58px; height: 58px; border-radius: 50%; border: 0; background: #1fa855; color: #fff; display: grid; place-items: center; cursor: pointer; box-shadow: 0 14px 30px -12px rgba(0,0,0,.45); transition: transform .25s; }
.wa-btn:hover { transform: scale(1.06); }
.wa-panel { width: min(340px, calc(100vw - 40px)); background: var(--paper); border: 1px solid var(--line); border-radius: 18px; box-shadow: 0 30px 60px -30px rgba(20,20,22,.5); overflow: hidden; display: none; }
.wa-panel.open { display: block; animation: lineUp .35s cubic-bezier(.2,.7,.2,1) both; }
.wa-head { display: flex; align-items: center; gap: 12px; padding: 14px 16px; background: #075e54; color: #fff; }
.wa-head b { display: block; font-size: 15px; font-weight: 500; } .wa-head small { opacity: .8; font-size: 12px; }
.wa-av { width: 38px; height: 38px; border-radius: 50%; background: var(--accent); color: #fff; display: grid; place-items: center; font-family: var(--serif); font-size: 18px; flex: none; }
.wa-x { margin-left: auto; background: none; border: 0; color: #fff; font-size: 24px; line-height: 1; cursor: pointer; }
.wa-body { padding: 16px; background: #efeae2; display: flex; flex-direction: column; gap: 8px; }
.wa-msg { background: #fff; border-radius: 0 12px 12px 12px; padding: 10px 12px; font-size: 14px; margin: 0 0 6px; color: var(--ink); }
.wa-opt { display: block; background: #fff; border: 1px solid #d6d1c8; border-radius: 999px; padding: 9px 14px; font-size: 14px; color: #075e54; text-decoration: none; text-align: center; transition: background .2s; }
.wa-opt:hover { background: #dcf8c6; }
@media print { .wa { display: none; } }

/* blog */
.post-card h3 { font-size: 21px; }
.post .prose h2 { margin-top: 1.6em; }
.post .prose ul, .post .prose ol { padding-left: 1.2em; }
.d-code { left: 56%; right: auto; top: 20%; }
.d-rank { right: 8%; top: 47%; }
.strip-in a .arr { width: auto; height: auto; line-height: 1; font-size: 20px; font-family: var(--sans, inherit); }

/* v8: social icons row */
.foot-social { display: flex; align-items: center; gap: 24px; flex-wrap: wrap; padding-block: 26px; border-top: 1px solid var(--line); }
.foot-social .eyebrow { margin: 0; }
.soc { display: flex; flex-wrap: wrap; gap: 10px; }
.soc-a { display: inline-flex; align-items: center; gap: 10px; padding: 7px 16px 7px 7px; border: 1px solid var(--line); border-radius: 999px; background: var(--paper); color: var(--ink); text-decoration: none; font-size: 14.5px; transition: transform .25s cubic-bezier(.2,.7,.2,1), border-color .25s, box-shadow .25s; }
.soc-a:hover { transform: translateY(-3px); border-color: var(--ink); box-shadow: 0 14px 26px -18px rgba(20,20,22,.45); }
.soc-i { width: 32px; height: 32px; border-radius: 50%; display: grid; place-items: center; color: #fff; flex: none; }
.soc-i svg { width: 17px; height: 17px; }
.soc-linkedin .soc-i { background: #0a66c2; }
.soc-upwork .soc-i { background: #14a800; }
.soc-contra .soc-i { background: #111; }
.soc-clarityfm .soc-i { background: #1e88e5; }
.soc-whatsapp .soc-i { background: #1fa855; }
.soc.big { gap: 14px; }
.soc.big .soc-a { padding: 10px 22px 10px 10px; font-size: 16px; }
.soc.big .soc-i { width: 42px; height: 42px; } .soc.big .soc-i svg { width: 21px; height: 21px; }
@media (max-width: 600px) { .foot-social { flex-direction: column; align-items: flex-start; gap: 14px; } .soc-a { font-size: 14px; } }

/* ===== v9: service landing pages ===== */
.ans-grid { display: grid; grid-template-columns: 1.3fr 1fr; gap: 28px; align-items: stretch; }
.ans-grid .answer { margin: 0; }
.ans-grid .answer .h3 { margin: 6px 0 10px; }
.facts { display: grid; grid-template-columns: 1fr 1fr; gap: 12px; }
.fact { background: var(--paper); border: 1px solid var(--line); border-radius: 18px; padding: 20px; display: flex; flex-direction: column; gap: 6px; }
.fact b { font-family: var(--serif); font-weight: 400; font-size: clamp(26px, 2.6vw, 36px); line-height: 1; color: var(--accent); }
.fact span { font-size: 14px; color: var(--ink2); }
.types { display: grid; grid-template-columns: repeat(4, 1fr); gap: 14px; }
.stype { background: var(--paper); border: 1px solid var(--line); border-radius: 18px; padding: 22px; display: flex; flex-direction: column; gap: 10px; transition: transform .35s cubic-bezier(.2,.7,.2,1), border-color .35s, opacity .8s; }
.stype:hover { transform: translateY(-4px); border-color: var(--ink); }
.type-n { font-family: var(--mono); font-size: 12px; color: var(--accent); }
.stype h3 { font-family: var(--serif); font-weight: 400; font-size: 21px; line-height: 1.15; margin: 0; }
.stype p { font-size: 14.5px; color: var(--ink2); margin: 0; flex: 1; }
.type-b { font-size: 12.5px; color: var(--mute); border-top: 1px solid var(--line); padding-top: 10px; }
.pkgs { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; align-items: stretch; }
.pkg { position: relative; background: var(--paper); border: 1px solid var(--line); border-radius: 22px; padding: 28px; display: flex; flex-direction: column; gap: 12px; }
.pkg.hot { border: 2px solid var(--accent); box-shadow: 0 30px 60px -40px rgba(215,50,42,.5); }
.pkg-tag { position: absolute; top: -12px; left: 24px; background: var(--accent); color: #fff; font-size: 12px; padding: 4px 12px; border-radius: 999px; }
.pkg h3 { font-family: var(--serif); font-weight: 400; font-size: 28px; margin: 0; }
.pkg-for { color: var(--mute); font-size: 14px; margin: 0; }
.pkg ul { flex: 1; margin: 6px 0 10px; }
.steps.s5 { grid-template-columns: repeat(5, 1fr); }
.proof { display: grid; grid-template-columns: repeat(4, 1fr); gap: 12px; }
.proof-c { display: flex; flex-direction: column; gap: 6px; padding: 20px; border: 1px solid var(--line); border-radius: 18px; background: var(--paper); text-decoration: none; color: var(--ink); transition: transform .3s, border-color .3s, opacity .8s; }
.proof-c:hover { transform: translateY(-4px); border-color: var(--ink); }
.proof-c b { font-family: var(--serif); font-weight: 400; font-size: 22px; }
.proof-c span { font-size: 14px; color: var(--ink2); flex: 1; }
.proof-c .arr { color: var(--accent); }
.who-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 12px; }
.who-c { display: flex; flex-direction: column; gap: 6px; padding: 18px 20px; border: 1px solid var(--line); border-radius: 16px; background: var(--paper); text-decoration: none; color: var(--ink); transition: border-color .3s, transform .3s, opacity .8s; }
.who-c:hover { border-color: var(--accent); transform: translateY(-3px); }
.who-c b { font-weight: 500; font-size: 15.5px; }
.who-c span { font-size: 13.5px; color: var(--ink2); flex: 1; }
.who-c .arr { color: var(--accent); }
.tbl { border: 1px solid var(--line); border-radius: 18px; overflow: hidden; background: var(--paper); }
.tbl-r { display: grid; grid-template-columns: 1.1fr repeat(calc(var(--cols) - 1), 1fr); border-bottom: 1px solid var(--line); }
.tbl-r:last-child { border-bottom: 0; }
.tbl-r span { padding: 14px 18px; font-size: 14.5px; color: var(--ink2); }
.tbl-r span:first-child { color: var(--ink); font-weight: 500; }
.tbl-h span { font-family: var(--mono); font-size: 11.5px; letter-spacing: .08em; text-transform: uppercase; color: var(--mute) !important; font-weight: 400 !important; background: var(--soft); }
.track { display: flex; gap: 6px; margin-bottom: 18px; }
.trk { flex: var(--w) 1 0; min-width: 120px; background: var(--paper); border: 1px solid var(--line); border-top: 4px solid var(--accent); border-radius: 12px; padding: 14px; display: flex; flex-direction: column; gap: 4px; }
.trk:nth-child(2) { border-top-color: var(--ink); } .trk:nth-child(3) { border-top-color: #e9a23b; } .trk:nth-child(4) { border-top-color: #1fa855; }
.trk b { font-size: 15px; font-weight: 500; } .trk small { font-family: var(--mono); font-size: 12px; color: var(--mute); } .trk span { font-size: 13.5px; color: var(--ink2); }
.layers2 { display: flex; flex-wrap: wrap; gap: 8px; }
.cal { display: grid; grid-template-columns: repeat(7, 1fr); gap: 6px; margin-bottom: 16px; }
.cal-d { font-family: var(--mono); font-size: 11.5px; text-transform: uppercase; letter-spacing: .08em; color: var(--mute); padding: 4px 6px; }
.cal-c { min-height: 74px; border: 1px solid var(--line); border-radius: 10px; background: var(--paper); padding: 8px; font-size: 13px; display: flex; flex-direction: column; gap: 4px; }
.cal-c small { font-family: var(--mono); font-size: 11px; color: var(--mute); }
.k-r { background: #fdecea; border-color: #f3b9b5; } .k-c { background: #eef4ff; border-color: #c7d8f7; } .k-s { background: #f4f0ff; border-color: #d9cdf6; } .k-p { background: #ecf8f0; border-color: #bfe5cb; } .k-o { background: #fff6e5; border-color: #f1d49b; } .k-b { background: #f2f2f0; border-color: #ddd; }
.chip.k-r, .chip.k-c, .chip.k-s, .chip.k-p, .chip.k-o, .chip.k-b { color: var(--ink); }
.where { display: grid; grid-template-columns: repeat(3, 1fr); gap: 16px; }
.where-c { background: var(--paper); border: 1px solid var(--line); border-radius: 22px; padding: 26px; }
.where-c h3 { font-family: var(--serif); font-weight: 400; font-size: 24px; margin: 0 0 6px; }
.where-c > p:not(.eyebrow) { color: var(--ink2); font-size: 14.5px; }
.where-c .eyebrow { margin-top: 16px; }
.mkt { background: var(--paper); border: 1px solid var(--line); border-radius: 22px; padding: 26px; }
.mkt-lvl { font-family: var(--serif); font-size: 30px; margin: 4px 0 14px; color: var(--accent); }
@media (max-width: 1100px) { .types, .who-grid, .proof { grid-template-columns: repeat(2, 1fr); } .steps.s5 { grid-template-columns: repeat(3, 1fr); } }
@media (max-width: 860px) {
  .ans-grid, .pkgs, .where { grid-template-columns: 1fr; }
  .track { flex-direction: column; } .trk { min-width: 0; }
  .cal { gap: 3px; } .cal-c { min-height: 52px; font-size: 10.5px; padding: 5px; } .cal-d { font-size: 10px; padding: 2px; }
  .tbl-h { display: none; }
  .tbl-r { grid-template-columns: 1fr; padding: 10px 0; }
  .tbl-r span { padding: 4px 16px; }
  .tbl-r span[data-l]::before { content: attr(data-l) ": "; font-family: var(--mono); font-size: 11px; text-transform: uppercase; letter-spacing: .06em; color: var(--mute); }
  .tbl-r span[data-l=""]::before { content: none; }
}
@media (max-width: 560px) { .types, .who-grid, .proof, .steps.s5, .facts { grid-template-columns: 1fr; } }

/* v10: calmer motion + hero headline fix */
.h1.long { font-size: clamp(34px, 4.3vw, 60px); line-height: 1.06; letter-spacing: -.03em; }
.hero-copy .h1 { max-width: 100%; overflow-wrap: break-word; }
.rv-on .hero .h1, .rv-on .hero .lead, .rv-on .hero .row, .rv-on .hero .ticks { animation: none; }
.rv-on .hero .rv:not(.in), .rv-on .hero-art.rv:not(.in) { opacity: 1; transform: none; }
.rv-on .rv { transition: opacity .55s ease-out, transform .55s ease-out; transition-delay: var(--d, 0ms); }
.rv-on .rv:not(.in) { opacity: 0; transform: translateY(12px); }
.rv-on .grid > .rv:nth-child(3n+2), .rv-on .checks > .rv:nth-child(3n+2), .rv-on .steps > .rv:nth-child(2), .rv-on .types > .rv:nth-child(4n+2), .rv-on .who-grid > .rv:nth-child(4n+2), .rv-on .pkgs > .rv:nth-child(2) { --d: 60ms; }
.rv-on .grid > .rv:nth-child(3n+3), .rv-on .checks > .rv:nth-child(3n+3), .rv-on .steps > .rv:nth-child(3), .rv-on .types > .rv:nth-child(4n+3), .rv-on .who-grid > .rv:nth-child(4n+3), .rv-on .pkgs > .rv:nth-child(3) { --d: 120ms; }
.rv-on .steps > .rv:nth-child(4), .rv-on .types > .rv:nth-child(4n+4), .rv-on .who-grid > .rv:nth-child(4n+4) { --d: 180ms; }
.rv-on .steps > .rv:nth-child(5) { --d: 240ms; }
.illo * { animation: none !important; }
.stype:hover, .who-c:hover, .proof-c:hover, .card.link-card:hover, .feature:hover { transform: translateY(-3px); }

/* v11: blog */
.blog-hero { padding-bottom: 24px; }
.pcard { display: flex; flex-direction: column; background: var(--paper); border: 1px solid var(--line); border-radius: 22px; overflow: hidden; text-decoration: none; color: var(--ink); transition: transform .3s, border-color .3s, opacity .55s; }
.pcard:hover { transform: translateY(-3px); border-color: var(--ink); }
.pcard img { width: 100%; height: auto; display: block; border-bottom: 1px solid var(--line); }
.pcard-t { padding: 22px 24px 26px; display: flex; flex-direction: column; gap: 8px; flex: 1; }
.pcard h3 { font-family: var(--serif); font-weight: 400; font-size: 23px; line-height: 1.15; margin: 4px 0 0; }
.pcard p { font-size: 14.5px; color: var(--ink2); margin: 0; flex: 1; }
.pcard.big { display: grid; grid-template-columns: 1.2fr 1fr; margin-bottom: 18px; }
.pcard.big img { border-bottom: 0; border-right: 1px solid var(--line); height: 100%; object-fit: cover; }
.pcard.big .pcard-t { justify-content: center; padding: 36px; }
.pcard.big h3 { font-size: clamp(26px, 2.6vw, 36px); }
.pgrid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.post-head { padding: 40px 0 8px; }
.post-head .h1 { max-width: 22ch; margin: 8px 0 14px; }
.byline { color: var(--mute); font-size: 15px; margin-bottom: 26px; }
.byline a { color: var(--ink); }
.post-head .bfig { max-width: 1040px; }
.post-grid { display: grid; grid-template-columns: 240px minmax(0, 720px); gap: 56px; padding-top: 24px; padding-bottom: 56px; }
.toc { position: sticky; top: 96px; align-self: start; font-size: 14px; }
.toc ol { list-style: none; padding: 0; margin: 10px 0 0; border-left: 2px solid var(--line); }
.toc li a { display: block; padding: 6px 0 6px 14px; color: var(--ink2); text-decoration: none; line-height: 1.35; }
.toc li a:hover { color: var(--accent); }
.post-body { font-size: 17.5px; line-height: 1.7; }
.post-body h2 { font-family: var(--serif); font-weight: 400; font-size: clamp(28px, 2.6vw, 36px); line-height: 1.15; margin: 1.9em 0 .5em; scroll-margin-top: 96px; }
.post-body h3 { font-size: 20px; font-weight: 600; margin: 1.4em 0 .3em; }
.post-body p, .post-body li { color: var(--ink2); }
.post-body b { color: var(--ink); font-weight: 600; }
.post-body a { color: var(--accent-ink, var(--accent)); text-decoration: underline; text-underline-offset: 3px; }
.post-body ul, .post-body ol { padding-left: 1.3em; }
.post-body li { margin: .35em 0; }
.post-body ol.howto { list-style: none; counter-reset: h; padding: 0; }
.post-body ol.howto > li { counter-increment: h; position: relative; padding: 14px 18px 14px 62px; margin: 10px 0; background: var(--paper); border: 1px solid var(--line); border-radius: 14px; }
.post-body ol.howto > li::before { content: counter(h); position: absolute; left: 16px; top: 13px; width: 30px; height: 30px; border-radius: 50%; background: var(--accent); color: #fff; font-size: 14px; font-weight: 600; display: grid; place-items: center; }
.post-body table { width: 100%; border-collapse: separate; border-spacing: 0; border: 1px solid var(--line); border-radius: 14px; overflow: hidden; font-size: 15px; margin: 1.2em 0; background: var(--paper); line-height: 1.45; }
.post-body th { text-align: left; background: var(--soft); font-weight: 600; color: var(--ink); padding: 11px 14px; }
.post-body td { padding: 11px 14px; border-top: 1px solid var(--line); vertical-align: top; }
.post-body td:first-child { color: var(--ink); font-weight: 500; }
.bfig { margin: 1.6em 0; }
.bfig img { width: 100%; height: auto; display: block; border-radius: 16px; border: 1px solid var(--line); }
.bfig figcaption { font-size: 14px; color: var(--mute); margin-top: 10px; }
.takeaways { border: 1px solid var(--line); border-radius: 16px; padding: 18px 22px; margin: 18px 0; background: var(--paper); }
.takeaways ul { margin: 6px 0 0; }
.post-cta { display: flex; justify-content: space-between; align-items: center; gap: 24px; flex-wrap: wrap; background: var(--accent-soft); border-radius: 20px; padding: 28px; margin-top: 48px; }
.post-cta h3 { font-family: var(--serif); font-weight: 400; font-size: 26px; margin: 4px 0; }
.post-cta p { margin: 0; font-size: 15px; }
.post-cta a.btn { text-decoration: none; color: #fff; }
.post-cta a.btn-ghost { color: var(--ink); }
.sources ul { padding-left: 1.2em; } .sources li { margin: 6px 0; } .sources a { color: var(--ink); }
.author { display: flex; gap: 20px; margin-top: 36px; padding: 26px; border: 1px solid var(--line); border-radius: 20px; background: var(--paper); }
.author-av { width: 64px; height: 64px; flex: none; border-radius: 50%; background: var(--accent); color: #fff; display: grid; place-items: center; font-family: var(--serif); font-size: 30px; }
.author h3 { font-family: var(--serif); font-weight: 400; font-size: 24px; margin: 2px 0 6px; }
.author p { color: var(--ink2); font-size: 15px; }
@media (max-width: 1000px) { .post-grid { grid-template-columns: 1fr; gap: 0; } .toc { position: static; margin-bottom: 18px; } .pgrid { grid-template-columns: 1fr 1fr; } .pcard.big { grid-template-columns: 1fr; } .pcard.big img { border-right: 0; border-bottom: 1px solid var(--line); } }
@media (max-width: 640px) { .pgrid { grid-template-columns: 1fr; } .post-body { font-size: 16.5px; } .post-body table { display: block; overflow-x: auto; } .author { flex-direction: column; } }
.post-body pre { background: #141416; color: #f3f1ee; border-radius: 14px; padding: 18px 20px; overflow-x: auto; font-size: 14px; line-height: 1.55; }
.post-body code { font-family: var(--mono); }
.post-body i { color: var(--ink); }

/* ===== v12: motion system (scroll-driven, Framer-style) ===== */
/* masked word reveal on headings */
.sw .w { display: inline-block; overflow: hidden; vertical-align: top; padding-bottom: .12em; margin-bottom: -.12em; }
.sw .wi { display: inline-block; }
.rv-on .sw .wi { transform: translateY(108%); transition: transform .95s cubic-bezier(.16,1,.3,1); transition-delay: calc(var(--i) * 38ms); }
.rv-on .in .sw .wi, .rv-on .sw.in .wi, .rv-on .in.sw .wi { transform: none; }
.rv-on .sec-head.rv:not(.in) { opacity: 1; transform: none; }
.rv-on .hero .sw .wi { transition-delay: calc(80ms + var(--i) * 45ms); }
/* calmer block reveal */
.rv-on .rv { transition: opacity .8s cubic-bezier(.16,1,.3,1), transform .8s cubic-bezier(.16,1,.3,1); transition-delay: var(--d, 0ms); }
.rv-on .rv:not(.in) { opacity: 0; transform: translateY(18px); }
/* scroll-linked services marquee */
.strip.mq { overflow: hidden; border-block: 1px solid var(--line); background: var(--paper); padding: 26px 0; }
.mq-track { display: flex; width: max-content; will-change: transform; }
.mq-set { display: flex; align-items: center; flex: none; }
.mq-a { font-family: var(--serif); font-size: clamp(34px, 5vw, 72px); line-height: 1.05; letter-spacing: -.02em; color: var(--ink); text-decoration: none; padding: 0 28px; white-space: nowrap; transition: color .25s; }
.mq-a:hover { color: var(--accent); }
.mq-dot { width: 14px; height: 14px; border-radius: 50%; background: var(--accent); flex: none; }
/* pinned horizontal showcase */
.hs { position: relative; background: var(--bg, #f6f5f3); border-bottom: 1px solid var(--line); }
.hs-pin { padding: 72px 0 56px; }
.hs.hs-on .hs-pin { position: sticky; top: 0; height: 100vh; display: flex; flex-direction: column; justify-content: center; overflow: hidden; padding: 64px 0 40px; }
.hs-head { display: flex; justify-content: space-between; align-items: flex-end; gap: 24px; margin-bottom: 32px; }
.hs-head .sec-head { margin: 0; }
.hs-meter { width: 160px; height: 3px; background: var(--line); border-radius: 2px; overflow: hidden; flex: none; margin-bottom: 14px; }
.hs-meter span { display: block; height: 100%; background: var(--accent); transform-origin: left; transform: scaleX(0); }
.hs:not(.hs-on) .hs-meter { display: none; }
.hs-track { display: flex; gap: 20px; padding: 0 max(24px, calc((100vw - 1200px) / 2)); will-change: transform; }
.hs:not(.hs-on) .hs-track { overflow-x: auto; scroll-snap-type: x mandatory; padding-bottom: 12px; }
.wt { flex: none; width: min(520px, 82vw); scroll-snap-align: start; background: var(--paper); border: 1px solid var(--line); border-radius: 24px; overflow: hidden; display: flex; flex-direction: column; transition: border-color .3s, transform .4s cubic-bezier(.16,1,.3,1); }
.wt:hover { border-color: var(--ink); transform: translateY(-4px); }
.wt-art { background: var(--soft); padding: 26px 26px 0; height: 250px; overflow: hidden; }
.wt-t { padding: 22px 26px 26px; display: flex; flex-direction: column; gap: 8px; }
.wt-t h3 { font-family: var(--serif); font-weight: 400; font-size: 28px; margin: 0; }
.wt-t p { color: var(--ink2); font-size: 15px; margin: 0; }
.wt-t ul { margin: 6px 0 8px; }
@media (max-width: 860px) { .hs-pin { padding: 56px 0 40px; } .wt-art { height: 210px; } .mq-a { padding: 0 18px; } }
@media (prefers-reduced-motion: reduce) { .rv-on .sw .wi { transform: none; transition: none; } }
.strip.mq { width: 100%; max-width: 100vw; contain: paint; display: block; }
.hs-pin > .wrap { width: 100%; box-sizing: border-box; }
.hs-head .sec-head { flex: 1; }

/* ===== v13: compact services ticker + local/industry pages ===== */
.tk { overflow: hidden; border-block: 1px solid var(--line); background: var(--paper); padding: 16px 0; width: 100%; -webkit-mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent); mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent); }
.tk-track { display: flex; width: max-content; animation: tick 48s linear infinite; }
.tk:hover .tk-track { animation-play-state: paused; }
.tk-set { display: flex; align-items: center; gap: 44px; padding-right: 44px; flex: none; }
.tk-a { display: inline-flex; align-items: center; gap: 12px; font-size: 17px; font-weight: 500; color: var(--ink2); text-decoration: none; white-space: nowrap; transition: color .2s; }
.tk-a:hover { color: var(--accent); }
.tk-dot { width: 7px; height: 7px; border-radius: 50%; background: var(--accent); }
@media (prefers-reduced-motion: reduce) { .tk-track { animation: none; flex-wrap: wrap; } .tk-set[aria-hidden] { display: none; } }
.hero-img { margin: 0; border-radius: 26px; overflow: hidden; border: 1px solid var(--line); background: var(--paper); box-shadow: 0 40px 80px -60px rgba(20,20,22,.4); }
.hero-img img { display: block; width: 100%; height: auto; }
.rv-on .hero-img { animation: heroIn 1.1s cubic-bezier(.16,1,.3,1) both; }
@keyframes heroIn { from { opacity: 0; transform: translateY(16px) scale(.98); } to { opacity: 1; transform: none; } }
.srch { display: grid; grid-template-columns: repeat(3, 1fr); gap: 12px; }
.srch-c { display: flex; justify-content: space-between; align-items: center; gap: 12px; background: var(--paper); border: 1px solid var(--line); border-radius: 999px; padding: 14px 18px 14px 22px; }
.srch-q { font-size: 15.5px; color: var(--ink); }
.srch-i { font-size: 12px; font-weight: 600; padding: 4px 10px; border-radius: 999px; flex: none; }
.i-urgent { background: #fdecea; color: #b42318; } .i-planned { background: #ecf8f0; color: #1f7a45; } .i-research { background: #eef4ff; color: #2b5fb8; }
.chk4 { display: grid; grid-template-columns: repeat(4, 1fr); gap: 14px; }
.chk4-c { background: var(--paper); border: 1px solid var(--line); border-radius: 18px; padding: 22px; }
.chk4-c h3 { font-family: var(--serif); font-weight: 400; font-size: 21px; margin: 8px 0 6px; }
.chk4-c p { font-size: 14.5px; color: var(--ink2); margin: 0; }
.gaps { display: grid; grid-template-columns: repeat(2, 1fr); gap: 12px; }
.gap { display: flex; gap: 14px; align-items: flex-start; background: var(--paper); border: 1px solid var(--line); border-radius: 16px; padding: 18px 20px; }
.gap p { margin: 0; color: var(--ink); }
.gap-x { width: 26px; height: 26px; border-radius: 50%; background: #fdecea; color: var(--accent); display: grid; place-items: center; font-size: 13px; flex: none; }
.rules { margin-top: 20px; border-left: 3px solid var(--accent); background: var(--paper); border-radius: 0 14px 14px 0; padding: 16px 20px; }
.rules p:last-child { margin: 0; color: var(--ink2); }
.season-bars { display: grid; grid-template-columns: repeat(12, 1fr); gap: 10px; align-items: end; height: 190px; margin-bottom: 18px; }
.sb { height: 100%; display: flex; flex-direction: column; justify-content: flex-end; align-items: center; gap: 8px; }
.sb span { width: 100%; height: var(--h); border-radius: 8px 8px 3px 3px; background: var(--line); transform-origin: bottom; transition: transform 1s cubic-bezier(.16,1,.3,1); }
.sb span.lv3 { background: var(--accent); } .sb span.lv2 { background: #ee9a92; } .sb span.lv1 { background: #f4cdc8; }
.rv-on .season:not(.in) .sb span { transform: scaleY(0); }
.sb:nth-child(n) span { transition-delay: calc(var(--n, 0) * 40ms); }
.sb small { font-family: var(--mono); font-size: 11px; color: var(--mute); }
.lgrid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 12px; }
.lcard { display: flex; flex-direction: column; gap: 6px; padding: 18px 20px; border: 1px solid var(--line); border-radius: 16px; background: var(--paper); text-decoration: none; color: var(--ink); transition: border-color .3s, transform .3s, opacity .8s; }
.lcard:hover { border-color: var(--accent); transform: translateY(-3px); }
.lcard b { font-weight: 600; font-size: 15.5px; } .lcard span { font-size: 13.5px; color: var(--ink2); flex: 1; } .lcard .arr { color: var(--accent); }
.areas { display: grid; grid-template-columns: 1fr 1fr; gap: 28px; background: var(--paper); border: 1px solid var(--line); border-radius: 22px; padding: 26px; }
@media (max-width: 1000px) { .srch, .chk4, .lgrid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 600px) { .srch, .chk4, .lgrid, .gaps, .areas { grid-template-columns: 1fr; } .season-bars { gap: 4px; height: 150px; } .sb small { font-size: 9px; } }
.plan { list-style: none; padding: 0; margin: 0; display: grid; grid-template-columns: repeat(2, 1fr); gap: 12px; }
.plan li { display: flex; gap: 14px; align-items: center; background: var(--paper); border: 1px solid var(--line); border-radius: 16px; padding: 18px 20px; }
.plan b { font-weight: 500; font-size: 16px; }
@media (max-width: 600px) { .plan { grid-template-columns: 1fr; } }


/* v14: why clients choose me */
.choose { display: grid; grid-template-columns: 1fr 1fr 1.15fr; gap: 18px; align-items: stretch; }
.ch { position: relative; background: var(--paper); border: 1px solid var(--line); border-radius: 22px; padding: 30px 28px; display: flex; flex-direction: column; }
.ch h3 { font-family: var(--serif); font-weight: 400; font-size: 28px; line-height: 1.1; margin: 6px 0 18px; }
.ch ul { list-style: none; padding: 0; margin: 0 0 6px; display: flex; flex-direction: column; gap: 12px; flex: 1; }
.ch li { display: flex; gap: 12px; align-items: flex-start; font-size: 15.5px; color: var(--ink2); line-height: 1.45; }
.ch-i { width: 22px; height: 22px; flex: none; border-radius: 50%; display: grid; place-items: center; font-size: 12px; background: var(--bg); color: var(--mute); margin-top: 1px; }
.ch-us { background: linear-gradient(180deg, #fff 0%, #fdf3f1 100%); border: 1.5px solid var(--accent); box-shadow: 0 40px 70px -50px rgba(215,50,42,.45); }
.ch-us h3 { color: var(--accent); }
.ch-us li { color: var(--ink); }
.ch-us .ch-i { background: var(--accent); color: #fff; }
.ch-us .btn { margin-top: 20px; }
.ch-tag { position: absolute; top: -13px; right: 24px; background: var(--accent); color: #fff; font-size: 12px; font-weight: 600; padding: 5px 12px; border-radius: 999px; }
@media (max-width: 900px) { .choose { grid-template-columns: 1fr; } .ch-us { order: -1; } }
/* v14: benefits, features, page flow */
.ben { display: grid; grid-template-columns: repeat(4, 1fr); gap: 14px; }
.ben-c { background: var(--paper); border: 1px solid var(--line); border-radius: 20px; padding: 24px; }
.ben-c h3 { font-family: var(--serif); font-weight: 400; font-size: 23px; line-height: 1.15; margin: 10px 0 8px; }
.ben-c p { color: var(--ink2); font-size: 14.5px; margin: 0; }
.feat { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; }
.feat-c { display: flex; gap: 14px; background: var(--paper); border: 1px solid var(--line); border-radius: 18px; padding: 22px; }
.feat-c h3 { font-size: 17px; font-weight: 600; margin: 0 0 6px; }
.feat-c p { color: var(--ink2); font-size: 14.5px; margin: 0; }
.feat-i { width: 28px; height: 28px; flex: none; border-radius: 50%; background: var(--accent); color: #fff; display: grid; place-items: center; font-size: 14px; }
.pflow { display: flex; flex-wrap: wrap; gap: 10px; align-items: center; background: var(--paper); border: 1px solid var(--line); border-radius: 22px; padding: 26px; }
.pf { padding: 10px 16px; border: 1px solid var(--line); border-radius: 12px; font-size: 15px; background: var(--bg); position: relative; }
.pf.home { background: var(--ink); color: #fff; border-color: var(--ink); }
.pf.home::after { content: '→'; position: absolute; right: -18px; color: var(--mute); }
.pf.home { margin-right: 14px; }
.rules.wrap { max-width: 1200px; margin: 0 auto 56px; }
@media (max-width: 1000px) { .ben, .feat { grid-template-columns: 1fr 1fr; } }
@media (max-width: 600px) { .ben, .feat { grid-template-columns: 1fr; } }